2018 Holiday Statistics You Need to Know

November 01, 2018

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Hello, November! With less than 2 months left of 2018, the holiday spending season is upon us. We’ve gathered some of the top shopping and spending trends so you can set your business up to sleigh end-of-year sales and close out 2018 on a high note.

2018 Holiday Shopping Trends

Consumer shopping trends for the holiday season continue to shift words mobile. Many consumers are also inclined to purchase a lot of their holiday gifts Thanksgiving weekend. Here are a few stats that you should be aware of and how they might affect your business.

Cyber Week will be the biggest shopping week of the season, with 40% of all holiday shopping expected to happen — growing 21% from 2017.

What this means for your business: You can never be too prepared for the holiday rush. Determine your Black Friday-Cyber Monday promotions now and make sure your team is in the know so they can start incorporating your deals into dialogue throughout the client journey. In Meevo 2, you can schedule your sales and discounts to take some of the load off your front desk so they can focus on the well-being of your clients.

60% of consumers would like to receive gift cards.

What this means for your business: Stock up on gift cards now to help you cultivate new and/or loyal clients. Gift cards can serve a wide variety of personas from significant others, to co-workers, to grandparents, etc. Determine how you can focus on the needs and wants of each demographic to help boost sales and motivate clients to buy through the emotion of giving the perfect gift to whoever the recipient may be.

Social traffic to retail sales will increase by 17% from 2017.

What this means for your business: Market, market, market your holiday promotions on social media and don’t be afraid to add extra spend to your social advertising. Just when you think you’ve over marketed something is probably when a client is seeing it for the first time.

65% of consumers plan to browse online and then go into a store to buy.

What this means for your business: Make sure your clients have access to your holiday promotions online beyond your social media accounts. Share them on the front page of your website, via email blasts, with local newspapers, community websites, on your business app, etc.

This year’s consumers rank discounts, quality, and selection as the top three factors in deciding where to shop this year.

What this means for your business: Beyond ensuring your holiday promotions are placed in front of your customers across multiple channels, don’t forget about your inventory. Take the time to get your stock levels in order before the holiday rush. Ensure your top-sellers are well-stocked and brainstorm ways you can enhance the client buying experience (i.e. free gift wrapping, etc.) to give clients that extra incentive to stop in and buy. 

2018 Salon and Spa Holiday Marketing Calendar

We know the end of the year can be hectic and marketing can become a last minute thought. That’s why we’ve mapped out the last three months of the year with dates to form marketing campaigns around, monthly action plans, and even more statistics you need to know to make your campaign as successful as possible. Download our free holiday marketing calendar to maximize your revenue for the end of the year and surpass your goals.

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