Fall is the season for change- and that’s especially true for the beauty and wellness industry. As the leaves and heads of hair turn rich with color, your salon or spa should be looking to turn over a new leaf too with these amazing marketing and inventory tips, capitalizing on the season’s hottest trends.
If you love fall trends and marketing and are looking for more, grab your Pumpkin Spice Latte and discover the most effective ways to promote your business through our 2019 fall whitepaper
and read the full breakdown on everything happening this season.
Your fall marketing overview:
Help your clients hit a home run this year by offering back to school blowouts, picture day glam, and group beauty discounts to give friends a chance to reconnect over some facials. You can even show you care by creating school survival care packages for college students! Create fun promotions with student discounts to make sure they put their best foot forward and think ahead to fall and winter break!
When their class schedule frees up, make sure you’re actively inviting them back into your salon or spa to unwind from their back to school blues. Encourage your service providers to bring student specials up to their clients and watch their retail sales spike! This offers your service providers an easy verbal transition into improving their retail sales for your business.
Fall in love with these trending products:
Clean beauty is all the rage now! Think spring cleaning, but for your fall products. Ranging from clean ingredients that are free from harsh and harmful chemicals, to sustainable packaging, and environmentally friendly products, natural alternatives are all the rage for health-conscious beauty lovers.
Consumers are looking for vegan items that are cruelty-free, paraben-free, organic, all-natural, and vegan with minimal packaging in their skincare and hair care. Make sure you’re stocking the shelves with the products clients want most, and find out which ones resonate the most with your customers when you generate your inventory reports!
Like every fall, hair colors are warming up to bring us all of the yummy rich caramels and warm auburns to keep us cozy. Pair that with the natural trend to find more natural-looking makeup
in a “barely there beauty” style.
Think about promoting radiant and blushy skin with facials, stylish micro blading for a put-together look right out of bed, and flirty looking lash perms- a perfect opportunity for salons and spas! Use Meevo 2’s intelligent add-on booking to suggest services you know your clients will love.
Whether you’re a fan of fall or mourning the summer season-ending, there are plenty of business opportunities coming your way! Make sure you’re fully up to date on all of these trends by downloading our Fall Trends Whitepaper
to get the full inside scoop on what else is waiting for you this season.