As social media becomes more saturated with branded messaging, businesses will have to turn to new strategies to break through the noise. We’ve gathered the top social media trends of 2019 that your salon or spa can implement this year in order to engage followers and find continued growth.
2019 Social Media Trends
Here are three social media trends you can start working into your social media marketing strategy this year:
Live Video
“Going live” has been a social media trend for a few years, but the authenticity and vulnerability of live video help businesses capture audiences who are skeptical of sales pitches and manipulation. Since the option was first introduced on Facebook, there have been more than 3,500,000,000 live videos and over 2 billion people have watched them. Many more businesses will continue to take advantage of this trend in the New Year to add a humanizing touch to their business.
Live Options to Consider
Depending on the demographics of your audience, you may find that one platform will be more successful than the other.
| Platform | Benefits |
| Instagram Live | Can add other users, video lives on your story for 24 hours, followers are notified when live stream begins |
| Facebook Live | Can utilize additional cameras and producing equipment, video lives on your timeline |
| YouTube Live Stream | High-quality video, enhanced chat options, lives on your channel, can be embedded |
Shopping Capabilities
2019 will continue to see a surge of consumers finding products and purchasing through social media. Statistics reflect these new shopping behaviors as 60% of users discover products on Instagram, 75% take action, and 70% are more likely to buy via mobile. Over a third of social media users have already used their phone to purchase a product online. If your business offers e-commerce, consider implementing it into your social media strategy.
You can set up your accounts to sell products in several different ways. The first is to configure your Business Instagram Account and add products through the business manager settings. This allows you to add product tags in posts and stories. Learn how to do it here. The second most popular way is to maximize the link in your bio. Platforms such as LikeShop allow you to aggregate all your posts with links in one place and saves you the trouble from changing every time.
Facebook allows you to set up a shop section of your profile. Your followers can message you to buy products or purchase them on a separate website (your business website). There are several e-commerce platforms that can be connected to Facebook to make the process seamless for your customers. Find out more here.
Targeted Social Media Advertising
We’ve discussed personalization in your email marketing campaigns, but the same must go for your social media ads. No longer will one add work for your entire audience. Customers now expect brands to tailor special offers and discounts to their wants and needs. As a result, businesses need to step up their game when it comes to targeted advertising. Nearly every social media platform allows you to filter your audience based on criteria. These options range from simple geographic targeting to advanced filters that can create specific segments by lifestyle, income, interests, etc. Some platforms such as Facebook even allow you to upload a list of email addresses to ensure you are targeting the right customers.
The 2019 Salon & Spa Marketing Calendar
Conquer all of your marketing campaigns this year with a little help from us. The 2019 Salon and Spa Marketing Calendar is hot off the press and ready to help you achieve all your marketing initiatives in the New Year. Get your copy here and find every month broken down into important dates to center your marketing campaigns around, tips for the month, insightful statistics, as well as an action plan to help your business grow.
