2020 mother's day

2020 Mother’s Day Marketing for Salons & Spas

May 05, 2020

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Clients are still looking for ways to make this Mother’s Day special for the women in their lives. So what can you do if you can’t perform your regular Mother’s Day specials? Let’s dive into some of the ways you can ensure the holiday stays special for your clients and business.

 

Online Gifting
Promoting online eGift cards provides clients a safe way to deliver the special people in their lives the gifts they love – and will now definitely need! Whether you focus your marketing on a relaxing massage or touch-up treatments, remind clients that gift cards to your salon are the safe, secure, and timeless gift that keeps on giving.

 

Want to learn about the eGift integration in Meevo 2? See how you can truly customize it with your business and branding in time for Mother’s Day.

 

Take-home Spa Day
Curbside pickups of color kits, retail, and more have been a huge trend throughout the beauty and wellness industry. Put your own spin on it and take it a step further than just root-touch up kits by building a Mother’s Day basket. Include all of the things you know your clients love the most or make it customizable with a take-home spa day experience.

 

Sell the package on your website and have your clients call ahead for pickup, a beautiful and contactless experience for everyone involved!

 

Mother’s Day Giveaway
Host a social media giveaway with prizes like gift cards that can be used when you reopen or a basket of popular products! Have them follow your account, tag three friends, and reshare your post on their story for maximum engagement and exposure to potential new clients.

 

Giveaways are a fast and easy way to gain new followers and stimulate online buzz about your business.

 

Be Ready for Mother’s Day in 2020
Mother’s Day should never go unnoticed. Rev up the inspiration for your clients and their mothers, or remind moms that they should treat themselves, so you can continue to take care of your favorite customers while also helping your business.

 

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