Written by Valerie Lam:The annual International Beauty Show in New York City during March 9 to 11 drew throngs of industry professionals to the Javits Convention Centre. With more than 500 exhibitors present, including Redken, Sassoon Academy, Babyliss, CND, Conair, Helen of Troy, Indie Hair an ISO Beauty, there was something for everyone. With more than 100 classes, here are some of the latest industry trends you’ll want to adopt into your business to stay ahead of the game.
Whether for evening hairstyles, special occasions or a fab everyday look, offering extensions is a key element to growing your business. Among talented experts who shared the latest fusion, tape-in and bond technologies, Short2Long Hair Extensions gave a crash course on how to attract and retain extension clients and Martin Parsons demonstrated how to perfect evening looks.
The Art of Nails
Advanced gel nail designs, custom colour and glitter techniques, and an intimate Q&A with today’s nail leaders made this an essential education in nails. CND introduced the season’s hottest palette for spring and how to win over the natural nail client and Artistic Nail Design educators demonstrated how creative designs can be blended using newest Rock Hard gel, liquid and powder technology. “Many clients will ask for a similar nail design as what they see nail techs wearing. Perfect your own creative designs and then sell it by simply wearing them in front of clients,” says global educator Dafne Fernandez.
Inspiring the Next Gen of ArtistS
The Sassoon Academy Creative Team took to the stage as the keynote presentation, showcasing complete insight into the latest collection and demonstration. Ted Gibson led a hands-on workshop on the latest cutting and styling trends inspired by red-carpet stars. “It’s all about colour!” Gibson says of the celeb trend to watch. “Golds, rich brunette, subtle reds inspired by Lupita Nyong’o, Jessica Chastain and Ashley Greene.”
Don’t Rest On Your Laurels
Viviene Mackinder led a master class on how to push the ceiling and expand your motivation and creative energy in the salon. A big part of her presentation addressed how to identify client’s “style tribe,” from bohemian to minimal to classic sophistication styles and how to interpret them for a look she’ll remember. “Do you know which tribe your client is in? How do you interpret deliver on that trend and deliver?” Mackinder challenged the audience. Also, her demos of editorial styling, razor cutting, face framing and improved consultation was a formula to jazz up business.
Customize The Look
A keynote speaker, Sam Villa, gave a captivating presentation on how to help clients tell their unique style story with reinvented Redken #StyleYourStory. The secret? Honing in on the techniques and mastering the tools that provide the styles, fashion and looks your client dreams of.
Image courtesy International Beauty Services Facebook