Creating Valentine’s Day specials for your clients creates something extra for your guests to look forward to on this holiday, regardless of their relationship status. Use a combination of the ideas below to boost your salon or spa’s Valentine’s Day revenue.
Nothing screams Valentine’s Day more than activities for pairs! Create special packages catered for couples to do together and boost the romance for the holiday and make the ultimate relaxation and pampering experience.
Host an event or special for “Galentine’s Day,” on February 13th! Design the perfect pampering night for a ‘girl’s night in’ with mini services available, samples, music, and light refreshments! It’ll be a great way to for clients to bring their friends in as new customers.
Create packages of retail specifically for couples to keep their salon or spa experience going at home! Offer “build your own baskets” where you offer bundles of retail that were used throughout their services, so they never feel like they left.
Loving your loyal customers
Since the holiday is all about showing love, make sure your loyal customers know how appreciated they are! Whether you take the approach of a handwritten card or a well-crafted email, reach out to them and remind them that you love them.
“Show us love” on social
Once you show how much you care about your clients, ask for some love in return! Remind them at the end of each appointment to review their experience at your salon or spa through 5-Star Ratings or on your social media pages.
Cross-promote with local businesses
Maybe you have an incredible local chocolatier, or a florist who creates flowery masterpieces, reach out to them and find a way to cross-promote your businesses for a mutually beneficial and festive collaboration.
And don’t forget to create custom Valentine’s Day themed eGift cards for the last-minute gift-givers and offer membership packages upon checkout. Start your planning early to make sure that your holiday goes off without a hitch! These salon marketing ideas should boost your V-Day revenue and keep your clients in love with your business!
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