Taking care of ourselves, our loved ones, and our communities are priorities right now. We want to remind you that the Octopi team is always here to help you take care of your business with the technology to help you thrive. Salons and spas are critical glue for local communities and your clients are more aware of your skills and talents than ever before.
Below are some salon marketing ideas you can use to engage clients through email and social media to stay in-touch and keep them updated on your salon or spa.
1) Reach out personally:
Tell clients how you’re doing, that you’re thinking about them, wish them well, and let them know you can’t wait to see them again soon.
2) Provide professional advice:
Advise them about what to do, and what not to do, to maintain their hair, beauty, and wellness while at home. Maybe quote familiar providers to reinforce that personal connection to your staff.
3) Get their feedback:
Survey clients about potential new offerings, packages, or product bundles you’re considering adding when you reopen. Ask what they liked/disliked about your space or even website. Whatever you ask, at the end of the survey, make sure to check that their email and phone numbers are up to date.
4) Pre-sell for the future:
Offer them the opportunity to purchase eGift cards to be redeemed later. This is also an opportunity to let them know how and where you will update them with your schedule and spa business plan. When you are more than two weeks from opening, prepare emails and post social media campaigns with the booking button so clients can pre-book.
5) Offer useful resources:
Provide links to sites or resources that you think they will enjoy or find useful. Whether it’s sharing local safety resources, positive neighborhood stories, or insightful industry content, this is an opportunity to develop your brand personality.
6) Prepare with key partners:
Getting ready for the inevitable influx of business ahead of time is an important upcoming phase. Set up systems now to optimize how you process information and service customers so that you can focus on your core business.
In addition to the marketing tips above, we also want to provide a few resources our merchants have found helpful and informative:
- Centers for Disease Control
- Salon Today Portal
- Find your local SBA
- Professional Beauty Association COVID-19 Relief Fund
We at Octopi, the parent company of REACH™, are here to help. Please reach out to our sales and/or support teams at any time if we can be of assistance. We can help you answer questions, onboard new merchants, and service existing customers.