Text messaging is becoming more integrated into marketing and business operations strategies each year. With 94% of Americans owning a mobile phone and 86% of them using their phones for text messaging, it is a channel that can’t be ignored for long. If text messaging for your business is a new to you or you have never used it, keep reading to learn what it can do to help you reach your goals. Text messaging has many direct benefits for your business:
1. Reduce No Shows
Rather than spending your time on the phone, send text message appointment confirmations to your clients. You will receive replies in real-time, and if your service provider is integrated with your software your appointment book will automatically be updated for you.
2. Fill Empty Appointment Slots
Every salon or spa has empty appointment slots whether it is a Monday morning or a last minute cancelation. Send a text message promotion get clients in the door such as “Come in today for 15% off services between 10:00 am and 1:00 pm. Call 777-777-777 to book now.”
3. Increase Client Rebooking
Client rebooking is a great way to increase sales without having to find new customers. Ensure clients rebook by sending them SMS reminders when it is time for their next appointment.
4. Increase Retail Revenue
Need to get rid of overstocked products or not hitting your retail goals? Send clients text message coupons and watch your retail products fly off the shelves.
5. Grow Client Relationships
Client loyalty often comes down to the connection they feel to your business and the people who work there. Build stronger relationships with your customers by keeping them informed and communicating with the regularly. Send text messages about announcements like holiday hours or new hires, special events or relevant tips/advice.
6. Improve Client Satisfaction
Make sure your clients leave happy by sending them a text message after their appointment to say thank you and to follow up with their level of satisfaction.
7. Grow Social Media Following
Have you been trying to grow your social media following? Send a text message to clients about promotions and contests that are on your Facebook or Twitter pages. Include a URL (link) to directly drive traffic and increase your followings instantly.
8. Generate New Leads (Clients)
Make your print ads interactive by adding short codes to them. A short code is a 5 digit number that your client would use to text message a defined keyword to so that they get more information or act on a promotion. The “Beauty Is…” campaign by Nivea is a great example of how effective this strategy can be. Nivea told users to text their definition of beauty to short code 80231 and turned consumer responses responses into branded wallpapers that could be download and shared. The campaign led 27% of the target audience to interact with the Nivea brand!
Over 90% of text messages sent are opened and read by your customers within 6 minutes. Text message solutions are cost-effective, highly targeted, immediate, and easy to implement. Don’t forget to include this fast-growing medium in your 2013 strategy.
If you are not already a MillenniumSMS client, we would love to work with you! MillenniumSMS allows you to add text messaging appointment confirmations, mobile marketing and more to your Millennium software. We offer a variety of plans for Millennium clients, and would be happy to discuss which option might best fit your salon or spa business needs. Please visit our website at http://harms.upsidewireless.com to learn more.