Salon and spa software can vary greatly, but if the program you are using doesn’t have certain key elements, you will be missing out on a lot of potential revenue. A worthy business management software system should be powerful, intelligent, and provide you with the tools needed to grow your business. It should also help to make your day easier with features that do the calculations and work for you, so that you can focus on the well-being of your clients. Here are 8 important must-haves that your salon or spa software should offer.
1. Fast & Simple Appointment Booking
Appointment editing and setting should be quick and easy. You don’t want to lose an appointment because you can’t find the next open availability for a requested time or service provider. Online booking should also be available so that your clients are able to book appointments through your website, with a seamless integration to your business management software.
2. Reports & Key Performance Indicators
KPIs, or key performance indicators, are one of the most important factors in running a business, and are often overlooked. Key performance indicators are specific numbers that tell you what’s going on in your business and enable you to make educated strategic decisions to improve metrics like rebooking and FOV (frequency of visit).
Millennium and Meevo’s software has the ability to track repeat guests,
product sales, appointments, and even employees’ growth. Their detailed analytics can go as far as tracking the percentage of your sales from retail clients alone.
3. Provide Exceptional Customer Experience
No matter the size of your business, excellent customer service should be a top priority. Great customer service can increase client loyalty, the amount of money spent by each client, and how frequently a client will come back to your salon or spa. Additionally, a happy client is more likely to recommend your services.
Millennium and Meevo’s salon and spa business management system keeps record of guests’ color formulas, as well as their service or product history. Having this history helps boost profitability because it allows you to prepare for your guest ahead of time, which can lead to a more personalized consultation and better overall experience.
At checkout, Millennium or Meevo will find an appointment opening for the client’s next visit. You are more likely to rebook a client, by providing them with two or three specific open dates and times at the time of checkout.
4. Proactive Marketing
Sending out an email to your entire client database is a thing of the past. With Millennium’s built-in marketing features, you have the ability to filter your list and segment your clients.
For example, you can filter clients who are due for specific services by setting up automatic targeted email campaigns. Once you save the filter, you won’t have to do it again. This will save you time and make your email marketing process much more efficient.
Customize your message to say, “We miss you!” and get your clients back to your salon or spa.
5. A Flexible Client Loyalty System
Client loyalty programs give your clients an incentive to purchase products and services because they can earn points to be used as dollars or discounts. Those points earned can later be redeemed for service or retail.
The loyalty system is fully customizable, depending on the special your salon or spa chooses to promote. For example, you can give a client 1,000 new points for trying a new service, which could be equivalent to $1 in rewards. This system is highly effective in getting clients to come back and increasing your revenue.
With Millennium or Meevo, you can easily reward your clients for pre-booking, referrals, or trying out new services. In addition to rewarding your clients with points, you may choose to reward your loyal clients with free services or products, or even a gift card.
6. Smart Inventory Management
Your salon or spa’s business management system should be able to organize, maintain, and analyze your inventory. Wouldn’t it be great if your business management system automated your ordering process by recommending which products to order based on best sellers or low inventory indicators?
Millennium is one of the few software platforms on the market that has smart inventory wizards. Additionally, the smart inventory wizard can create purchase orders, to be sent out to suppliers by email with a click of a button. No more calling your supplier to make an order!
7. Top Notch Security
We’ve all heard stories of retail fraud due to vulnerable software systems. That’s why both Millennium and Meevo have the sophisticated security functions in place that a salon/spa management software can have.
Both systems allow you to lock down certain data such as client export, on-hand count, and other data; you can even disable the editing of past transactions and pre-paid quantities.
Alerts can be set up to send a text message or e-mail when refunds occur, a gift card is sold or redeemed, employees punch in late, inventory count is edited, or when access is denied a secured feature. Finally, the activity log traces every step in the software, allowing for full accountability.
8. Award-Winning Support Team
A company may offer the perfect product or service, but is insignificant if that company cannot provide excellent support.
Millennium Systems International has a business support department that offers a variety of services to help you make the most of your salon/spa management system.
Does your salon or spa software address all of these areas?
Your salon or spa’s business management software should be your total marketing tool. It should include updates for new features, track customer information accurately, and be specific to your salon or spa business.
Additionally, it should proactively market your target audience, offer a client loyalty system, and manage your inventory. Finally and very importantly, your business management system should offer unparalleled security, as your customers’ data should be well-protected.
Looking for software that will help you do all this?
Watch our recorded demo webinar on 8 Ways to Grow Your Business with the Right Software which will give you an informative peak into Millennium software and its useful features. Click here to watch video.