Stacey Soble, Editor-in-Chief of Salon Today Magazine, and guest contributor for the December Juice Newsletter discusses a topic every salon or spa can relate to. Avoiding staff burnout during the year’s busiest time is a difficult task, but it is imperative if you want a positive environment for your staff and your clients. As an owner it’s important to recognize when your staff is unhappy or overwhelmed, especially when your clients come to you to get away from the stress of their everyday lives. If you’re noticing that your staff is falling into the trepidation of the holiday rush check out Stacey’s article below. She provides some great tips on how to make your salon or spa stress-free and blissful throughout the holidays.
“Avoiding Burnout” by Stacey Soble
‘Tis the time of year when the salon is slammed with clients and the cash register is ringing with retail sales, but what is good for your business often is stressful for your staffers. Burnout is the state of emotional, mental and physical exhaustion caused by excessive and prolonged stress. Follow a few simple strategies to avoid burnout for both you and your staff:
- Start each workday with a relaxing ritual. Form a team powwow, practice simple breathing exercises, recite an inspiring quote, and point out the day’s expected highlights, as well as areas where a staff member may need a helping hand.
- Adopt and encourage healthy eating, exercising and sleeping habits.
- Find the areas of your business that give you meaning and satisfaction and protect those areas. Strive to identify leaders within your salon and delegate tasks that don’t feed your personal momentum, but perhaps feed theirs.
- Identify areas where you are being too accommodating, and learn to say no.
- Nourish your team’s creative side. Create competitions, marketing photo shoots, or runway presentations that offer opportunities for them to practice, share and celebrate their artistry when the normal client appointment doesn’t.
- Since stressful internal politics drive you faster to burnout status, create a communication structure within your salon that allows employees to vent in a constructive, non-hurtful way.
- Don’t go at it alone. Nurture your support network by becoming active with both community and professional industry associations, forming friendships with your peers, and communicating with them regularly via phone, e-mail or social networking sites.