So, one of your clients is having a birthday in a few days. She’s been with you for some time, and you’ve enjoyed a great relationship with her. Up to this point, however, you’ve never acknowledged her birthday in any way. Personally, you may like to keep the relationship professional, and not get too involved with your clients. That’s a good reason, but there are a bunch of other reasons why you really should consider acknowledging her special day. The first and most important reason is that you can still maintain that friendly relationship, but continue to keep it on a professional level as well. Here are some of the ways how:
- Send her a birthday card on your salon or spa’s stationery (journal). You can get your local printer to make some up, or just order them online. Since the card will have your logo on it, it’s professional. But since you’ll jot a handwritten note before you send it, it will be personal as well. Nice balance.
- If you have a Facebook, Twitter, or other social media presence, make sure news of her birthday is uploaded there. Ditto if you have your own site.
- Send her a small gift with a handwritten note. This could be a packet of samples. Your supplier should be happy to work with you to provide this – often at no charge. The other side of this is that the client may love some of the samples, and order a supply when she comes in. New revenue stream!
- Give your client a “birthday discount”. It could be some extra service you perform when she comes in, or a discount on the type of service she usually gets. This will cost you very little, but it will pay big dividends down the road.
- Ask what her favorite charity is, and then send it a check for $10 in her name.
- If you have a crawl sign to advertise your shop, program it to tell everyone it’s her birthday.
- Treat your client to lunch. It will make her feel special and you can also use the time to ask her opinions about your salon or spa. Client feedback can be especially important, and she’ll be flattered that you want her opinion.
It doesn’t have to be just for birthdays either.
Sometimes it’s the smallest things that make the biggest difference. And this is something all of your clients will appreciate. For example:
- Have raffles every so often. Prizes can include discount coupons for products or services that your salon or spa offers, or a dinner for two at a good nearby restaurant. Make sure you put the winners’ photos on your website or social media.
- Have your suppliers put on a demonstration of new products or techniques. Serve refreshments. Make it a festive affair like a wine tasting party.
- If you live in a small community with a local weekly or monthly paper, send them photos and a short write-up of any events you have. Small town newspapers love to print information like that. Plus it’s great public relations for your salon!
- Offer a “buy-one-get-one-free” to your best clients. This can be a great promo to introduce new products or styling techniques.
- Get Wi-Fi for your shop. More and more people are using their tablets to conduct business everywhere they go. If you’re Wi-Fi connected, this would be a big plus for some of your busiest patrons.
Whether it’s their birthday or any day, make your clients feel special.
It’s a tough world out there. There always seems to be pressure to do more – more at work, more in our social interaction, and just about more of everything. The problem is, we can’t find the time to do what we have on our plate, let alone anything else. But there is something we can do that’s so simple; it’s surprising more people don’t do it, more often. What is it? Simply pay someone else a little attention. Seriously. You know that you enjoy it when you’re being singled out for something you’ve done, or accomplished. Maybe it manifests itself as a firm handshake or a pat on the shoulder. Someone taking the time to single you out for appreciation. To say you matter and that you’re a good person.
How much effort does it take to smile? Think about that and think about what it would mean to your clients if you paid them a little special attention. A birthday card, a gift certificate, a simple acknowledgement. This is the type of thing that will have them coming back to your salon or spa time and time again. And don’t think they won’t talk you up to any friends they have who might be looking for a salon or spa. They sure will!