Halloween is right around the corner! If you’re not yet taking advantage of the holiday’s revenue potential, now’s the time to start! Beyond the opportunity for BOOsted revenue, Halloween is a great time to have fun and be creative with your clients’ look – one they probably would not allow you to do otherwise.
Just remember, while many clients will be very serious about their Halloween costumes this year. They may not realize you’re the best one to get their Halloween look on point. Make sure to communicate about all of the spook-tacular things your salon or spa is doing this Halloween! Whether you choose to offer costume hair and makeup services, or a special Halloween-themed service menu, make sure that you’re letting all of your Facebook and Instagram followers know the weeks leading up to Halloween.
Need some more ideas? Here are even more ways to market your business for Halloween.
Do a little research and see what’s trending for Halloween costumes this year. Educate your team and prepare them to be able to rock the needed hair and makeup to bring these characters to life for your clients.
Trending costumes to become familiar with: Wonder Woman, unicorns, Stranger Things characters
Your clients may need you to work some magic, so don’t forget to get a little creative with your supplies. Consider having a few Halloween-related products leading up to Halloween so you are fully stocked and prepared to truly transform all of your clients who are dressing up. Your Halloween inventory can be filled with Halloween add-ons too. Consider items such as costume lashes, temporary hair color, and fake blood to boost your average ticket price.
Special Halloween Services Menu
A Halloween-specific services menu is a great way to incentivize clients to try new services, add-ons, and increase your Halloween revenue. Limited-time services are more appealing to clients. They are also a fun way to help your clients get in the Halloween spirit. If you offer facials and other body treatments, also consider creating a post-Halloween detox for all of your clients who ate too much candy and other Halloween treats!
Print your Halloween menu, and hand it out to clients while they are waiting or in the chair. Make it festive and don’t forget to post on social media! Silly and descriptive Halloween puns are always a nice addition. Try vein-illa, boo-tiful, boo-tique, spook-tacular, hair-raising, ghoulishly delightful, fang-tastic just to name a few.
Beyond all else, have fun with Halloween at your salon or spa and creep it real! If your team is in the spirit and enjoying the holiday through your social media posts, themed services, boo-tiful decorations, etc., your clients will be sure to follow suit. Happy Halloween! May your costume be awesome, and your candy bountiful.