Diesel, the Italian based clothing company and denim pioneer has become even more diverse by adding a very successful fragrance launch to the company’s repertoire. Diesel has been successfully offering fragrances since 2007, and now they are about to launch the newest scent called Fuel For Life Denim Collection, two scents for men and women produced by L’Oreal. As you can see from the ads below, the bottles are dressed in denim because as we all know denim is the core of the brand. The oval bottles are wrapped in stonewashed and bleached jean washes that feature side zips and leather tabs.
Fuel For Life Denim Collection will target a younger audience than usual, consumers 18-30 years old. The new duo scent will first launch in Europe in May and then the rest of the world in June. When the fragrance hits the US, it will live exclusively in Diesel’s 34 stores throughout the country.
You can expect scents like woody citrus and lavender from the men’s fragrance and a woody floral blend with raspberry and jasmine petals from the women’s scent. A bottle will cost you between $56 – $68 depending on the size. Make sure to check it out and let me know your thoughts!
For the original WWD article click WWD Diesel article.