Last holiday season at Salon Gratitude, we launched online gift certificates and not only were our gift certificate sales up 80% from the year before, but I couldn’t believe how seamless and easy it was to integrate with our website.
61% of people now shop online, and that is increasing by 10% every year. Last year, to make sure our online gift certificates were a success, we created flyers to put up at the salon to help spread the word, and made sure all of our stylists were educated and talking about it with their guests. We also did special holiday email blasts to all of our clients sharing the news that we now had online gift certificates.
My favorite feature of Millennium eGift is the templates. These are not just plain old gift cards. Your customers can pick a holiday design, birthday design, anniversary design, and so much more, then personalize it with a note and print or email it. Leveraging online gift cards has made it easy for our clients to create, purchase, and send customized gift certificates to the ones they love 24 hours a day. If you’re a salon or spa owner, you must take advantage of this revenue generating trend. Your clients expect convenience, and this is a great way to provide that. For more information, check out this great infographic provided by Millennium.
by Matt Beck, Owner of Salon Gratitude