New Year’s is upon us, and it may be time to freshen up your salon with a makeover. Each New Year, we look to improve ourselves by making small changes; why not do the same for your salon business? Before you make a New Year’s resolution, reflect on the previous year and your goals for the future. It is important to assess your businesses performance and develop a strategy for the year ahead.
What is the first thing a client sees when they walk into your salon? A good first impression is important. Is your salon well kept? Could it use a new coat of paint? Believe it or not, no matter how professional and skilled your stylists are, the vibe of your salon, or your salon’s aesthetics, can determine whether a client returns. In addition, you don’t want a potential client to leave your salon if your salon looks outdated or disorganized.
If you don’t have the funds for a complete redesign, there are a few inexpensive ways to give your salon an update:
- Evaluate the strengths and weaknesses of your existing image. Look at your salon’s printed materials, signage, and other visual components. Talk to your employees (getting their opinion is important) and clients to get feedback on how they would like to see your business promoted.
- Assess your logo. How does your logo look on your stationery, signage, or products? Would updating your logo refresh your image?
- Evaluate your website. As more potential guests use the Internet to find salons, having a solid website is vital. If you already have a website, perhaps it’s time for a redesign or to add additional content, like a blog.
- Your salon space is important. If your paint no longer looks fresh, add a new coat, maybe even change up the color. New color walls could even cause your employees to be more productive.
- Pay attention to what your clients are saying. How you and your staff interact with guests reflects on your image. Maybe it’s time to take a look at how customer service is handled. Hold a meeting with your staff and discuss strategies on how you can provide better service going forward.
- Aim to be unique. Stand out from your competition. For example, during the holidays, you can implement a gift card program. When someone purchases a $100 gift card, the purchaser also receives a $20 gift card for himself or herself. Many salons simply offer gift cards for sale with no incentive. Another way to stand out is by writing the customer’s name on the mirror. This allows your staff to refer to your client by name, adding a personal touch. Little things like this will be noticed by your clients and make a difference.
- Evaluate your loyalty program. If you don’t have a loyalty program at your salon, you should think about creating one. Loyalty programs are a great way to keep your clients coming back to the salon. As a loyalty member, your client is rewarded with points for purchases, which can be used as a form of payment in the future. If you already have a client loyalty program, evaluate which services are most popular and which services have low sales conversions. Perhaps introduce a new service and remove those with the lowest performance.
- Revise your mission statement. What are your company’s values? Is your current mission statement aimed at customer service? Maybe you created your mission statement 25 years ago and it’s time for a change. There’s also a good possibility that the service you provide is no longer unique in a competitive market and that it’s time to make some changes.
If your salon could use a makeover, make it a point to update it sooner than later. A salon update will not only help your image, but it may also help increase staff productivity. Giving your salon a makeover doesn’t have to involve spending money; rather, focus on other internal changes that help your image. Start thinking of ways to update your salon and welcome the New Year with a fresh start!