Happy Earth Day! As ‘green’ practices continue to rise to the forefront of the beauty and wellness industries, we wanted to spotlight one of our clients who is paving the way to sustainable beauty.
We connected with Twig Hair Lounge in Carlsbad, California to learn a little more about what sustainability means to them.
Can you tell me a little bit about the history of Twig Hair Lounge?
Twig was founded in 2009, out of the love for sustainable hair products and due to the health and longevity of the hairdresser. Everything is built upon the love of the industry and the love of customer service.
Was sustainability a necessity in the infancy of Twig Hair Lounge or did it evolve as a value over time?
It’s the primary purpose as to why Twig was put together.
What does sustainability mean to Twig Hair Lounge?
Sustainability means leaving things better than you found them, the old girl scout promise.
How is it implemented?
It is implemented through the partnerships we bring into the salon. Whether it’s a software company, or a product company, trying to support small businesses with similar visions to ours.
Tell me a little about how your salon educates your team on sustainable practices and products
Most of that comes from the partnerships that we have and the products we use, and how they individually contribute to sustainability whether its the packaging or the ingredients, or the offset of emissions, replanting trees to new and creative ideas that are always coming forward.
With such a large emphasis placed on sustainability, how does that affect your hiring and the members you add to your team?
In terms of hiring, sometimes it has to do with people that are really into sustainability and are living a healthy lifestyle. For others, their first step on that path is Twig and through the individual education that is implemented outside of their life in the salon as well.
Does Twig’s value of sustainability have an effect on the morale of your team? What about your clients?
I would say yes, today’s Millennials especially love sustainability and want to be part of a bigger picture. So whether its contributing time, contributing effort to improving the planet that’s always good for the morale of any team. For our guests, they always want to feel like their money is going towards something better.
What are some of the scariest/most unsustainable practices you’ve seen in our industry?
I would say testing on animals would be top of the list. Ingredients like formaldehyde, or anything that is not beneficial to the hair or the body.
What advice would you give to a salon or spa looking to implement more sustainable processes?
Do it for the right reasons, really educate yourself. Don’t get greenwashed.