Email is one of the primary ways our clients choose to interact with their customers, so we created this template, “Mastering Your Client Email Communications During COVID-19” to help you get your messaging just right to nail your reopening. In this blog, we also cover ways technology can help with your email marketing strategy along with some best practices to get you started.
Achieving consistent and powerful messaging across every channel can mean the difference between having clients reschedule for the future or wander to a different salon or spa once you reopen. And because online and email marketing are so critical to your business, let’s ensure you get it right on the first try!
The tools and technology
Once you have a good understanding of what you should be sending, your next step is to find a way to quickly and efficiently deploy emails to your guests.
It’s critical that your email functionality easily integrates with your business software for a seamless and streamlined marketing experience. This helps you sync client lists with email campaigns and mailing lists that help you better tailor your communications.
The Emma Mail Marketing Integration is available to Meevo 2 users, enabling you to import lists and use drag and drop email editing tools to build smart and beautiful emails. Emma makes it easy to A/B Test your messages and helps you create workflows that automate email sending. Explore Emma in the Meevo store.
And for Millennium users, the Demandforce integration can help you build and send emails to jump start your marketing efforts.
The best practices
There is no universal “best” time of day to send emails during this unpredictable time, which means it’s even more important you don’t “set it and forget it” when it comes to your emails. Through your email software or integration, monitor open rates and click-through rates to see which types of content your audience loves, and what time of the day they’re most receptive to hearing from you.
Interested in learning more about basic email best practices? Click here!
All things take trial and error in business, but with these tips, you’re off to a strong start.
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