Have you ever considered how your employees’ titles may impact your business culture and work environment? Here’s some food for thought: The job titles at your salon or spa have the potential to affect employee morale, performance level, and client perception.
Need a way to increase employee motivation and client satisfaction at no cost? Consider re-vamping your employees’ titles. Studies show that “self-reflective” (when an employee determines, “What do I really do, and what’s the best way to describe it in a few words?”) titles broke down barriers within a business and allowed employees to better express themselves. Additionally, more creative job titles were found to be successful in a business’s culture that supports and values employees.
Think about it. While job titles are often about compensation, they are also about perception. Changing your employees’ titles to better describe the role in a compelling way can improve your internal and external perceptions. For example, a more compelling version of “Front desk” or “Receptionist” could be a “Guest Services Coordinator,” and clients might perceive that your business has top notch customer service (which it probably already does!).
Many salons already implement this idea in some capacity with a hierarchy of service professionals such as stylists. But why stop there? Compelling job titles can have some positive effects on your employees and clients, including:
• Confidence — The title gives the client hearing it confidence in the ability of your employee to do the job. The title also gives the employee confidence in their job responsibilities.
• Performance level — The job title infers a high level of skill (i.e. Master Stylist). This will motivate employees to perform at their highest skill level.
• The job description reinforces the action — A “Guest Services Coordinator” might be more likely to go above and beyond for your customers.
Sometimes, owners may want to be unique and stand apart from the norm. Many times, they may choose to have different or fun names to help lighten the seriousness of a job title. A few examples of this could be: Hair Designer, Hairapist, Ambassador of Awesome, or Day Maker.
As a business owner, it’s up to you to find the right type of culture that is appropriate for your employees and your clients. If your style is on the quirky side, then creative job titles might be a better fit for you. It’s all about finding balance and the right type of unique business culture elements that will not only inspire your employees to bring their best self to work, but also keep your clients coming back.