The front desk professional at your salon is a critical component to your success. So why not give them the tools necessary to help increase growth and revenue? Create a plan together that encourages growth while motivating your front desk staff. Curious how? Here is one of the many ways you can leverage your front desk staff for success.
Pull a list of clients who don’t have their next appointment scheduled but are due in for a service. If you have Millennium Salon Software, run the AQ070 Appointment Recall Listing report. Automatically set this to print out every Tuesday (or day/time of your choice) morning for your front desk professional. Then have them proactively reach out to those clients and book appointments.
I don’t know about you, but I would love if I received a phone call “Hey Jen, i’ts Sally from the salon, I just noticed you didn’t have an appointment scheduled for your color and we have an opening later this week. I wanted to see if you wanted to get in?” Even if I DON’T take the appointment it’s establishing a rapport with that front desk professional and salon. I feel as though Sally is looking out for me and noticed that I didn’t have an appointment. If I DO take the appointment then Sally just increased your productivity and ultimately your revenue. When I come in for the service, the salon will also have an opportunity to sell retail – increasing your retail sales and ultimately impacting revenue.
Let’s say that your front desk professional reaches out to 100 people to proactively book an appointment and she successfully books 30%. That means in an hour of calling clients, your front desk professional has increased your revenue by 30(people) times your average ticket $. Even if she only booked 10 people times your average ticket – it’s filling up your book and providing retail/cross-sell opportunities. Then if you want to reward your front desk for every booked appointment it’s a Win-Win all around.
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