Creating your salon or spa culture is about cultivating passion in your team. The culture you cultivate clarifies your company’s identify, your values, and your beliefs. In other words, it brings your company’s mission and vision to life. When you and your team are living within your culture, you are all dancing around the same bonfire.
Research shows us that companies with an adaptive culture that is aligned to their business goals, values and beliefs outperform their competitors. Some studies report that there can be as much as a 200% difference. So, you see creating and cultivating your salon or spa culture is important as it can ultimately make or break your company.
Follow these easy steps to help create your salon or spa’s culture:
Take Inventory of your Company’s Culture
One of the easiest ways to assess your company’s culture is to simply take a look around. How does your team act; what do they do? Listen to your internal customers; your team members and your external customers; your customers. Pay close attention to what the community is saying about your salon or spa. Don’t forget to review customer reviews that are being posted online. These will give you a good starting point to truly get a sense of what your company’s culture really is.
Identify Your Desired Culture
One of the most important steps in creating your culture is to decide what your company’s culture will look like. Start by reviewing your mission, vision, beliefs and values. If your company does not currently have a mission/vision statement, begin by developing your statement.
Get Team’s Buy-In
The second most important step in creating your salon or spa’s culture is to cultivate the culture. This means you must get your entire team’s buy-in. The overall goal is that your entire team lives and breathes your company’s culture on a daily basis. Bottom line, if your team feels like they are important contributors, they will take ownership and embrace their culture.
Follow these easy steps to creating your salon or spa. When you and your team are living within your culture, you are all dancing around the same bonfire.