You’ve been using all the best social media tactics, posting salon images regularly and taking advantage of using Facebook Ads – and now with Facebook’s new video tab feature for business Pages, you can create even more value for your fans.
So, what exactly is this upgrade and what does it mean for you? Glad you asked. Facebook’s new video tab allows you to upload a “Featured Video” which shows up prominently atop the page, with a live comment feed affixed to it. And those other videos you may have? From your favorite “how-to’s” to style tips, and other relevant videos for your salon, the “Playlist” feature allows you to organize your videos making them easier for you – and your fans – to find and peruse through.
With the recent influx of new features, Facebook is trying to make their Pages a place where businesses, like salons, can link to in order to showcase their story. With the ability to leave reviews, provide directory information, and now a video channel much like YouTube, Facebook is providing the perfect way to house all your content (from videos, photos, to updates) for all your fans all on one platform!
If you haven’t yet, head over to your salon’s Page, and get those videos on your page organized! Don’t have any up yet? There’s no better time than today to get your video game on and start to build your biz!
by Kelly Ehlers, IDEAS THAT evoke