Father’s Day is right around the corner. How will your business maximize celebrating Dad? As clients, men are much more loyal than women, so once you get Dads through your doors, you have the opportunity to create a long-term clients.
In order to successfully capitalize on the holiday, you need to target the right audience. It’s Father’s Day, so it is men you need to target with your spa or salon marketing. Right? Nope.
Women are the main buyers of Father’s Day gifts. They are your target promotional audience. Focus your salon marketing activities towards them and their needs. What’s better than showing Dad how much you appreciate him with some TLC at your business? Marketing your services as the perfect gift for dad will help you maximize profits.
Father’s Day Marketing Ideas
Man pampering = manpering. It’s a real thing. Men need grooming, too! Help your clients show Dad a little love with some specials made just for him.
Man Crate. Similar to the build-a-basket for Mom, create a “man crate” option for dads. Offer several options where your clients can choose a gift card of a certain value as well as a few different products. Sell the “crates” at a discounted rate based off the value of the gift card and the products chosen.
Gift Cards. Last year, almost $2 billion was spent on gift cards for Dad, so take advantage of this popular gift item. Offer a “Buy One, Get One Free” gift card option and throw in a complimentary service like a hot towel or paraffin treatment.
Discounted and Special Services. Father’s Day also falls on a Sunday, so be sure to offer a special the week prior, or few days leading up to the holiday. Create a signature service just for Dad. You can create a special “man-u” with a few services for Dad to help keep the choices simple.
Social Media Contests. Create a social media contest celebrating Dads. Ask your social media followers to participate in a chance to win a prize (gift card, free service, day at the spa, etc.) for a special father in their life. Make one of the requirements to tag your business and share on each contestant’s personal page. The engagement will help draw prospective clients to your social media pages.
Start Promoting Now
The most successful campaigns are planned in advance. Start talking to and promoting your Father’s Day specials now to make sure all your clients are aware. Make sure you team is on the same page so they can work it into their dialogue with clients, as well as answer any questions clients may have.
MANaging Male Clientele
If you haven’t already, now is the time to give a little TLC to your current and potential male clients. As the men’s grooming industry continues to grow in sales and appeal, so will the opportunity to bring even more men through your doors. Catering your retail and services to be more attractive to men will not only increase your revenue, but it will also increase your loyal client base so you can continue doing what you love.
Want to learn more about how to focus on male clientele? Download our guide for more ways to target men.