Believing in your personal talents, skills, or your own product line is the first step toward your success in an industry that is full of life and glamour!
Do Any of These Sound Familiar to You?
- Customers are hard to come by, and I’m getting burnt out and exhausted.
- I’m barely making enough to make ends meet. I just can’t seem to get ahead!
- I’m scared. I’ve invested a lot of time and money, and I can’t afford to lose my business!
- I thought I had what it takes to build a successful freelance business. Maybe I was wrong!
- I’m totally stressed out and feel I’m beating myself up to get the numbers I need to survive.
- I’m frustrated and I’m confused. My business isn’t growing fast enough for me to sustain it.
The above are the voices of many freelance beauty professionals struggling to get the momentum moving upward in their business. You may actually relate to some, if not all, of the voices above, because the pain of starting and growing a business runs deep, very deep!
Within the ever changing and complex business environment, where being effective and successful is no longer optional, exists the immense pressure to produce more and more for less and less.
Despite the gains in technology, most freelancers are barely surviving. However, the reality should be that business is thriving, growing, and supplying you with the kind of business and lifestyle you aspire to realizing, regardless of the pressure to produce more and more for less and less.
If you’re fortunate enough to land a position as an esthetician in a high-end, high volume resort or spa, even with your skills, knowledge, and the amount of hours you work, chances are you’re still not making the income you’re truly worth.
If you’re a makeup artist, fortunate enough to be financially stable and have a lot of time and money to pursue building a sustainable business, depending on the niche you choose and your willingness to travel, chances are it will take years to build a large enough customer base to have a successful business.
Either way, as an independent beauty professional, you’ve spent a lot of time, money, and years learning your trade and perfecting your knowledge and skills.
The Two Biggest Challenges
Yet, when it comes to building a successful freelance business, the two big challenges are: cost-effective, results driven marketing, and acquiring a continuous stream of customers who will continue to grow your business, month after month and year after year through referrals, product purchases, and other services.
The voices of frustration, confusion, and burn-out, of overcoming these two challenges, can make or break a freelancer’s business as well as break the bank!
Effectively marketing your products and services is a huge challenge. What most have come to learn, unfortunately some later than others, is that traditional marketing methods not only severely lack results, but are very time consuming and costly.
This is especially true when it comes to online marketing. Too many beauty professionals believe general social posting and mere visibility is the way to create sales. This belief alone will drain you of time and money while generating little if any business.
Yes, making social posts does lend some level of validity, visibility, awareness, and curiosity. It may get you some business. But, as a freelancer, social posts, article posts, sharing, pinning, instagraming, and other forms of online media must generate revenues. Otherwise, it is a waste of time. Servicing five, ten, or fifteen customers a month will not build a business and grow your clientele fast enough to generate high five-to-six-figure revenues. However, innovation, consumer data capture, leveraging specific online resources, and creating a system that works like clockwork will build your business beyond what you may think possible.
Innovation is the key to providing you the income and freedom you aspire to creating in your life, and leveraging the Internet is the best, most effective way to achieve this.
The Best Bet for Customer Acquisition, Retention and Growth.
The exponential, revolutionary explosion of the Internet is the most modern and powerful of creations since the Industrial Age. There’s nothing like it, and as it continues to evolve, the opportunity for businesses to thrive only becomes more significant and relevant.
And with the existence of the Internet, the pain of growing a business doesn’t have to run deep, because the primary problem is not in attaining proper beauty knowledge or skills. The problem is that most beauty professionals do not know how to effectively and successfully market a beauty business.
Leveraging the proper Internet resources in a strategic system will begin moving your business toward innovation. Here are five steps you can take.
- Change Your Business Model.
Servicing one-on-one is what is most widely taught, but it is time consuming and lacks monetization of generating maximum revenues. Innovating and creating a business model that allows groups of interested consumers is the best way to maximize your time and value.
And remember that there is a difference between a customer simply looking for a one-time service and the client who seeks a continued relationship.
When you recognize that client who seeks a continued relationship, it’s always best to sell yourself first and then your services by asking specific questions to determine and assess that client’s needs. Being caring, sincere, and a good listener will allow you to address and meet your client’s needs, strengthen your rapport, and help you sell more products.
- Create an Irresistible Promotion.
Seek out a marketing source that has the capability to send targeted, qualified customers who pay for your service prior to their appointment and where you can offer upfront value that will most always equate to trust, likeability, relationships, and backend profits. Properly leveraging the power of deal sites is one way to draw floods of customers.
- Create an Auto-responder.
Once the consumer makes a purchase for your service, you want to get them on your list. Building a list of prospects will be vital to your long-term success. Set up and done properly, it allows you to legally email other promotions, news, and specials. It also keeps your products, service, and business in the forefront with just a few clicks of the mouse. Again, continuing to build trust, likeability, and making you the go-to authority in your area.
- Create Interesting and Valuable Emails.
Make sure that your automated emails are of value to your customer. Anything less will degrade your authority, trust, and likeability in the mind of the customer.
Additionally, be sure to properly plan out each email sent over a one to three month period, which should be inclusive of knowledge-based tips and tricks, specials, and promotions.
- Automate Time-Consuming Tasks.
Properly structuring your business is vital to its success. Streamlining and automating various business tasks to ultimately have a scalable business that encompasses automation will not only allow your business to grow quickly, it will also monetize your business to its maximum level.
If you have the determination to succeed and you’re truly passionate and committed about building a successful, measurable, and sustainable freelance business, my team and I have developed a well-engineered, scalable business and marketing system that is not only proven to get results and works like clockwork, but can be customized to meet or exceed your business expectations and requirements.
by Mario Anthony / Online Business Consulting, Development & Automation Specialist|B2B & B2C Marketing|Video Marketing|Email Marketing
1-877-516-4696 | 561-886-6630 or firstname.lastname@example.org