If you’re a salon or spa manager some of your goals include moving quicker, lowering employee turnover, increasing a loyal client base, and creating an environment that people love to work in. To accomplish these goals you must start with trust. Trust may seem like such a basic topic but it’s fundamental to your ability to affect change within your business and get growing again. John Harms Founder and CEO of Millennium Salon Software read, “The Speed of Trust” by Steven M. R. Covey and it opened his eyes to the importance of trust. He learned that the difference between a fast moving, successful company and one that is simply surviving simply comes down to trust. John was so motivated by this book that he centered his entire 2010 User Conference on trust. Since it’s the beginning of the New Year and it’s important for salon and spa owners like you to start off strong I thought this would be a great topic to discuss. John wrote an article for Strategies Magazine and he provided some great advice for you. He focused on trust and why it’s so important.
In the article John talks about 5 key growth indicators that are the keys to measuring trust in your business.
- New clients per month
- How well is your brand trusted?
- How well do clients trust you?
- How often do clients refer you?
- Do your employees refer you?
- New client retention
- Do you trust the quality of your employees work?
- Repeat client retention
- Do your clients trust you will provide the latest products?
- Does your staff trust the product they use in clients?
- Do your clients trust your staffs knowledge?
- Frequency of visit
- Do you trust your front desk to re-book?
- Average ticket
- Do you trust that your staff is keeping up on their education?
Read John’s article below and learn why it’s never too late to instill trust into your staff and clients. When you implement trust into your business it will empower your team to do their best and create an even better experience for your clients. “A business founded on trust will run faster and smother, and will create a business people enjoy coming to.” –John Harms.