Did you know that Valentine’s Day is the 3rd largest retail holiday for small businesses? Last year over $17B was spent on tokens of love. That sets the stage for salons and spas to increase revenue and create a strong presence for their brand.
As the day of love approaches, we wanted to share two of our top marketing tips to help you maximize your Instant Gift Certificate revenue for Valentine’s Day, and help you position your salon or spa as a unique solution in the sea of Valentine’s gift options.
Create packages for Valentine’s Day.
A gift package solves a problem for the gift-giver. It encourages a sale because your salon or spa has created an instant solution that is easier, faster and more streamlined than traditional gifts. As the economy has changed so has the type of gifts that people want to give. Experience is at the top of recipients and gift-givers’ lists, so why not position your salon or spa to take advantage of that? You have the perfect solution.
Convenience and Accessibility are key.
Mobile accessibility is no longer a luxury. The truth is, your clients are spending increasing amounts of time on their mobile devices. An example of this – 80% of Americans are on their mobile device while they watch television in the evenings. That is a huge percentage of people surfing, purchasing and just checking our businesses on their mobile device. It makes sense that you really want to meet them where they spend so much of their time. Of course, you have probably already thought about making sure that your website is up to date and made it mobile friendly for easy navigation, but have you thought about your Facebook page? Can consumers purchase Instant Gift Certificates easily from their mobile device through your Facebook page? This is one of the easiest ways to maximizing your Instant Gift Certificate sales for Valentine’s Day. Make it convenient for the gift giver, 24/7 regardless of where they are most likely to access your salon or spa’s information.
This year, bring love, money and experience together for you and your clients! Make sure your clients know you offer fantastic gifts of love by promoting online instant gift solutions where they are shopping, highlighting service packages and specials designed for their buying convenience. Align your salon or spa with simple, easy and last minute gift solutions for Valentine’s Day and customers will be back for the next holiday, which will be here before you know it.
Happy Valentine’s Day!
If you are not already a SpaBoom client, we would love to work with you! We offer a variety of services for Millennium clients, and would be happy to discuss which option might best fit your salon or spa business needs. Please visit our website at www.spaboom.com to learn more!