If you manage your business’s Facebook page, you may have noticed a “create call-to-action” button appear over the past few months within your cover photo. If you don’t see this new feature, don’t worry, Facebook is still in the process of rolling it out to everyone.
What are call-to-actions and why are they important? A call-to-action (CTA) is a message that entices your audience to take immediate action, like “call now” and “learn more”. Call-to-actions are an integral part of marketing because of the role they play in converting new clients. Facebook’s call-to-action button connects your social page to your digital assets (website, blog, online booking site). It helps put your most important initiative right in front of your audience!
Do you want clients to be able to book appointments right from your Facebook page? How about watch your latest how-to video? Facebook has created several call-to-action options, including: Book Now, Learn More, and Watch Video. You can monitor how well it performs right from your Facebook page when viewing as an admin, and change as needed.
Increase your call-to-action button’s engagement by tying in your cover photo’s message or image. Place images or text near the call-to-action button so that your audience’s eye is automatically drawn to it. Be careful though, you want it to make sense! Do some research, visit your favorite businesses’ Facebook pages and see how they are utilizing their call-to-action button.
Setting up your call-to-action button is easy; just follow the steps below:
- Click on the CTA button
- Choose “Edit Call-to-Action”
- Choose a button from the drop down menu (Book Now)
- Insert your unique online booking URL for website & mobile website
- Click Next
- Have the iOS & Android destination as “website”
For more information on Facebook’s call-to-action button, click here.