Are you running out of steam? With more than half of 2016 gone and passed, feeling burned out by summer can become a reality for salon and spa owners. The second half of the year is jam-packed with back-to-school, holidays, and more, so it’s important to finish out the year with the most momentum as possible. There are many ways to re-charge and finish the year strong. Try focusing on things in your control such as your perspective, your employees, and your marketing efforts.
Take some deep breaths and visualize how the rest of the year is going to play out. What do you want to achieve? What are you excited for? It’s impossible to motivate others without feeling motivated yourself. It’s time to get pumped up for the end of the year, and make the last 5 months of 2016 awesome!
As a leader, your mental mindset is what will guide others. Staying positive will help create a cool and collective environment instead of one that feels like chaos.
While the summer is a great time for some R&R, if your business is in a slow period, it may cause some of your employees to lose focus. Take the time to reel your employees back in, regroup, and reflect on the goals you set at the beginning of the year. Discuss with your team where you stand, and what needs to be done in order to achieve your goals by year’s end.
Motivating your team will make a huge difference in the rest of your year. It’s true what they say, there is “power in numbers.” Your team’s collective support for one another will help propel you towards a successful year. If you need more ideas on how to effectively implement this, here are 7 ways to help retain and motivate your staff.
Promoting your salon or spa is a great way to bring in fresh new faces – and it’s never too late! Marketing cannot only strengthen the health of your business and increase your bottom line, but it’s also a great way to change the pace for the rest of the year. Use the upcoming holidays as a way to have fun, and take advantage of the positive energy these days tend to create. Need help creating a marketing plan for the end of the year? Use our 2016 Marketing Calendar as an inspiration guide.
If you’re feeling a little frazzled this summer, that’s okay. You have plenty of time to reorganize and put your best foot forward for the remainder of the year. Don’t forget to lead by example and keep your employees and clients excited for what the rest of the year will bring.