If your salon or spa is not creating a theme around Halloween, chances are you’re missing on the fastest growing holiday. According to spending figures, Halloween is now second only to Christmas, and it’s taking place this Saturday!
Last year, over $7.4 billion was spent on Halloween related purchases. About 90% of those purchases are made in-store, which is good news for your salon or spa. Think about all the little things you can do around Halloween at your local business. While other holidays experience more online shoppers, Halloween is one of those where people like to shop for in person.
So, we came up with a few ways for you to market your salon or spa this Halloween.
Ways to Market Your Salon or Spa for Halloween 2015
#1 – Believe it or not, some people only buy candy for trick or treaters last minute. Offer bundles of candy for purchase.
#2 – Offer decorations for sale. Individuals who love Halloween often decorate their home and yard!
#3 – Only 1 in 5 people will make their own costume. Offer a few costumes for sale in your salon or spa. What a way to be hip!
#4 – Offer a pumpkin carving kit for sale. Kids and their family love such activities.
#5 – About 30% of people either throw or attend a Halloween party. Offer something they can take to the party such as Halloween paper cups.
Although planning for these should be done in September, you could definitely add additional retail revenue to your salon or spa by selling some of this inventory. Rely on your clients and local community to bring in more sales, and of course, enjoy the holiday spirit!
Stock Up on Halloween Supplies
The #1 purchased item for Halloween is obviously a costume. As people in your community are buying costumes, decorations, and supplies for parties they will be attending, you should aim to market to them at your salon or spa. A great marketing plan would be to offer Halloween supplies at a deep discount for any guest who tries out a new service!
And, the best way to spread the word is to share this promotion on social media. Let your followers know that you are taking the initiative to cater to them this Halloween season. You can even market to your clients who don’t want to go all out and dress in a full costume. You can have just masks or hats up for sale.
There are many Halloween enthusiasts who go all out decorating their home and yard for the holiday. Instead of just selling Halloween party supplies, you can give a percentage of your inventory away to clients who spend a certain dollar amount. This will build loyalty and improve your client retention rate as they will remember you.
Set the Standard
Think about having a Halloween fashion show. This can boost your ability to sell costumes, whether you buy them in bulk from a supplier or have them locally made for your business. You could have a mannequin in your business with one example of your costumes to help market the sale. However, it doesn’t have to be just retail.
Boost your revenue in October by setting up a makeup bar where you can offer makeup services to get your customers and their friends for their Halloween party. You can even do face painting for the clients’ children.
Adopt a Salon Theme
You don’t have to turn your salon or spa into a haunted house (but you could!) to adopt a theme for the Halloween season. This can be shown by the costume you and your staff wear this Friday or Saturday. You could simply decorate the inside and outside of your business and spark engagement with your guests.
Throw a Halloween Party
Halloween this year (2015) falls on a Saturday which is really convenient for parents. As most will not be working this weekend, they can attend a nice Halloween party at a salon or spa and enjoy a service! Promote this special event with one-day offers to draw more guests to come in. One third of adults celebrate Halloween or attend a party, so why not cater to that clientele? Have your clients stop in for a cocktail and candy!
Has your salon or spa planned for Halloween this year? Be creative, plan, and enjoy the holiday spirit. Booya!