If you ask any salon or spa owner, they’ll tell you they always need clients to keep the business running. No one business can afford to say no to clients. Part of a good business model is to evaluate to ensure that your current goals will support your plan for growth. Part of such growth is getting more customers walking into your spa or salon every month. It is possible that you may not be promoting enough, and that your business can use a change.
How to Get More Clients
Getting more clients to walk through your door can be tricky and even expensive. Marketing to salon and spa clients requires a precise plan of action. As a business owner or manager, you should know exactly how many new clients you had last month, and how many you have this month. Use your software reports to measure the percentage change to realize if you’re growing. The level of growth, or decline, should be the biggest indicator that your guest referrals, employee referrals, and advertising are working for your business.
Marketing
Marketing your business doesn’t have to break the bank in order to be successful. Social media has proven to be one of the most cost-effective ways to gain new customers. Hashtags, location tags, new client promotions, and contests are all great ways to spark a stranger’s interest.
Need a little inspiration? Download our 2017 Salon and Spa Marketing Calendar for industry-proven ways to make the most of your marketing each month.
Want to start small? Learn how to be a rock star on Instagram or how your team can use social media to engage and attract new clients.
Referrals
Yes, don’t be afraid to ask! If a customer had a great experience at your salon or spa, it’s only right they recommend you! When you put in hard work to satisfy each client, they are likely to put a good word in for you. More referrals mean more clients every month. To help incentivize referrals, reward your clients through discounts, small gifts, or loyalty points each time they bring new business through your door.
