THE KEY TO GROWTH in this economy is increased visits from your existing guest base. Implementing a guest loyalty system that rewards behaviors that are proven to help a salon or spa grow is not only a smart business decision, but also a great differentiator. The loyalty system, however, should not simply reward points for every dollar spent but rather reward the behaviors that lead to more guest referrals, more visits per year and increased average ticket sales. Examples of these include: rewarding pre-booking a guest’s next appointment during the ring-up process, automatic points for referring a friend, and automatic points for trying new services. Another example includes rewarding a guest with enough points for a free cut when they get at least eight hair cuts in a 12 month period. Most salons aren’t aware their guests are only averaging 4.66 visits a year so rewarding a frequency as high as eight will help increase sales.
- What revenue are you missing out on? Use the Millennium growth calculator to see your potential.