As an agency owner working with a variety of brands and salons across the country on their social media strategies, I’ve noticed a trend that Pinterest is one
social platform that can be underestimated. Pinterest has the ability to showcase your brand message that can in fact be very powerful from a variety of formats.
To set the stage, let’s look at a few key facts. Did you know that Pinterest has over 70 million users, 2.5 billion page views monthly, an average time spent of 14 minutes and almost 10 million users as of 2012*? Of those users, 80% are women – which is likely who you are trying to appeal to anyway, right? (Awesome stats right? Check out more on this super savvy infographic).
So, beyond just inspiring Pinterest users with great looks, or driving them to your website to book an appointment online, Pinterest is also key for SEO (Search Engine Optimization) and, from what we have seen with our clients, is one of the fastest SEO-driving social media platforms.
If that’s not enough to sell you on Pinterest, here are a few other “rules of thumb” to use to understand if your salon should be using Pinterest:
1. You are a salon with online booking capabilities – or are selling your privately branded products online. Pinterest’s ability to drive referral traffic to your URL is fantastic in comparison to other social platforms.
2. You are you looking to showcase your salon photos through a virtual portfolio. Let’s face it, our industry is highly visual and Pinterest is a wonderful way to share them with your clients – and those outside your network. Remember, people look to Pinterest for visual inspiration.
3. You are a salon who understands the importance local search results (or SEO). When executed correctly, Pinterest SEO can help you rank on the web organically. Always be sure to include proper company Hashtags and location based Hashtags. Something like #ChicagoSalon helps to put your salon on the ‘virtual map.’
So, with that, have you determined if your salon is Pinteresting enough? If you haven’t given this social platform a closer look, perhaps it’s time.
As always, if you have any questions or comment, I’d love to hear from you!
by Kelly Ehlers, Evoke Brand Strategies
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