Along with her many other ventures she and husband Marc Anthony have announced a new clothing line to be sold exclusively with Kohl’s… and they aren’t the first. Jennifer and Marc join a list of exclusive brands that include Simply Vera Vera Wang, Candie’s, Daisy Fuentes, Tony Hawk, LC Lauren Conrad and Avril Lavigne’s Abbey Dawn. The couple will be launching a his-and-hers contemporary “lifestyle and home décor brand” for Kohl’s Department Stores that will debut in fall of 2011.
I guess being the newest American Idol judge isn’t enough to keep this business woman busy. Since 2001 Lopez has, developed 16 fragrances and launched an eyewear collection, Sweetface Fashions, an intimate apparel collection, a jewelry collection and JLo by Jennifer Lopez.
I wasn’t a big fan of her earlier collections and they didn’t do so well in the market, so I’m curious to see how this one does. Maybe it will do better since this will also be marketing to men. What do you think?
Check out the video of the announcement here.
As I learn more about the look of the collection and its price points I will be sure to keep you posted.
For the original WWD article click here.