Harms Software is encouraging the beauty community to work harder and dream bigger with its Millennium SpaSalon software Be-Cause campaign. “Just ‘being’ is mediocre, and that’s not what this industry is about,” says John Harms, CEO and founder of Millennium. “You simply can’t be mediocre and survive in the beauty industry.” The Be-Cause campaign brings beauty professionals together online and during Be-Cause events to celebrate and share invaluable ideas. Current Be-Cause honorees include Colin Caruso of Salon Caru, 2010 NAHA winners Shawn Trujillo and Angie Katsanevas, Rita Hazan, John Paul DeJoria, Robert Cromeans, and Justin Depasquale. The company is inviting all beauty professionals to join the movement and discuss what they are doing to “be more,” and what keeps them motivated every day. “On behalf of my team and the people who inspire us every day I invite you to take a stand and join Be-Cause–the movement of self perseverance to be everything you can and want to be,” says Harms. To share your story and learn about the cause and upcoming events, visit www.harms-software.com/be.