It’s officially December. How did that happen so quickly? With less than a month left in 2016, the New Year is most likely on your mind. As a salon or spa owner, one of the biggest tasks in January is figuring out strategies to improve your business. When looking for ways to grow in 2017, here are some key strategies to consider.
Get Rid of Baggage
One of the most important things you can do for 2017 is getting rid of everything that didn’t work. Taking the time to make positive changes in your business will help show your clients and your employees that you are constantly growing with their needs in mind. Did you have marketing initiatives that fell flat? Are there certain systems within your business that need a makeover? Now’s the time to sit down and get rid of the extra baggage that is wasting your time and money.
Make a point to sit down with your team to reflect and get feedback. How do they think 2016 went? Would they make any changes? Do they have any ideas for the New Year? Talk about how you can work together to fix what didn’t work in 2016 and how you can set and achieve new goals for 2017. Working towards success as a team while mending any cracks in your foundation will help create a positive work environment and also help motivate your team to reach new heights.
Maybe some things in your business don’t need an entire restructuring, but perhaps just a little sprucing up. Maybe your marketing collateral needs an updated look, or your front desk needs some new decorating. Even the smallest changes will help bring a new refreshing energy to your salon or spa in the New Year. Hitting the refresh button in 2017 should just be about material items. Take the time to give yourself a little TLC, too. Taking the time to unplug, breathe, and recharge will make all the difference when you focus your energy into how to grow in the New Year.
Try Something New
What’s on your New Year’s resolutions list? Here’s a challenge: Try something new this year. Whether it’s rockin’ a new hair color, implementing a client loyalty program, or attending a beauty industry event, step out of your comfort zone! Trying new things is how we grow as professionals and as people.