How does your salon stand out from all the other salons in your area? Most stylists spend their whole career trying to become the best hair stylists they can be, but what does that really mean? Does it mean that you do the best haircut, color, and style? I used to think so but not anymore.
As a salon owner I have seen GREAT hairstylists and I have seen NOT so great ones and to be perfectly honest the really bad ones weren’t always bad at doing hair. We live in a time now where people are looking for value for their money. What does value mean? Value is the estimated monetary worth of something and that something being YOUR salon. We are in the service business and that means that people are looking for great service and everything else is a bonus (including their haircut and color). I’m not saying you don’t have to cut or color hair well, but without great service the cut and color don’t matter.
So how do you make your salon stand out? It starts with your team. Get together with your salon team and come up with ways to make your guests feel special. Something we do at Gratitude Salon is a beverage menu. Don’t just have a self serve coffee pot in the waiting area. Offer a complimentary menu to your guests when they sit down in the chair and serve them their beverage.
We have a salon loyalty program using Millennium that allows our guests to earn points for rebooking, referring friends and family, and also trying new services. One of my favorite things that we do at the salon is every station has a dry erase name board. What we do with this is write down the guests name prior to their arrival and have the station ready for them when they arrive with their cape, a beverage menu, and name tag ready to go. There are so many things you can do to make your guests feel special while they are at your salon. Make them see a value in the service you provide and you will have a client for life and it will give them something to talk about with there friends and family.
by Matt Beck – Founder of Freesaloneducation.com