Matt Beck is the owner of the very successful New Hope, PA salon, Salon Gratitude, a National Educator for PMS and a Millennium client. Though Millennium Salon Software has clients all over the world, Matt really stands out because of his work ethic, passion and most of all his love for the beauty industry. Matt is constantly helping others. Whether it’s showcasing the latest styling trend at one of his classes or going over management tips with other owners, he continually brings value to salons all across the U.S. One reason why Matt is so successful is because he understands the salon business from both a stylist and owner perspective. He is just as knowledgeable when it comes to keeping his clients happy as he is when he’s teaching his staff the importance of prebooking, client retention, and frequency of visit. Make sure to read Matt’s article below as he discusses how to increase revenue by focusing on frequency of visit. For more information about Matt and Salon Gratitude check out his website at www.salongratitude.com
Making a Comeback
Did you know, the industry average guest visits the salon only 4 times a year?!
As hairstylists we too often focus just in the present when it comes to our guests. It’s time to look into the future every time your behind the chair, and I’m sure you will be more successful!
Our goal as a salon is to increase the frequency of visit (F.O.V) of every guest. Now, we all know how to give an awesome cut, color, and experience that will keep the guest coming back, but not always as often as we want. Our salon has set systems so guests are coming back more often and are excited about it! For instance, with the help of Millennium Software, customizing a Salon Loyalty Program, that has offered points for our guests just for re-booking, has helped to increase our F.O.V. The points = cash towards the salon. It’s easier for the guest to commit when he or she will be rewarded for it. Also, start working smarter not harder! Sometimes, the new “look” the guest wants will need more than the 2 hour time frame they have reserved. They may even need additional treatments. However, set this particular guest on a schedule of 2 or 3 visits to achieve their goal. This will save the integrity of his or her hair and increase your F.O.V. It is a win-win for all! Our newest system and the one we are most excited about is the Salon Gratitude Membership Program. This allows our guests to pay a monthly fee and enjoy one cut/color a month, one wash and blow dry a week, and 10% off take home.
Gone are the days of only hearing the receptionist say “would you want to reschedule your appointment now?” while the guest is practically out the door! Refocus on how to have you and your guests excited about future reservations and the rewards you both will be reaping! This is key to a successful salon business.
Salon Gratitude Owner New Hope, PA
National Educator for John Paul Mitchell Systems