How are you going to help your clients make this Mother’s Day stand out from the rest? Mom should be celebrated 365 days a year with hugs, moments of appreciation and love, but sometimes we become so focused on life’s daily tasks, we forget to even call or text her. Mother’s Day wasn’t made to let every other day slide; it was created to help remind us just how much moms do.
Salons and spas are no stranger to Mother’s Day specials; what can your business do that’s unique from the rest while still driving revenue? Here are a few simple ideas to help your clients celebrate Mom.
This is a no-brainer. Because Mother’s Day falls on a Sunday, and most salons and spas are closed, offer a special the week prior, or few days leading up to the holiday. Make sure to communicate with your team what the special is, and ay rules or restrictions. It’s common to see new clients when offering discounted services, so be sure that your front desk professional is also comfortable speaking about your client loyalty program and trying to pre-book those first-timers.
If anyone likes to be pampered, it’s Mom! Offer clients the opportunity to win a day of pampering for a mom they know and love! Get creative! Promote your giveaway by having clients post to their social media channels about Mom and ask them to tag your business. Engaging with current and potential clients on social media will help drive brand awareness and get people in the door. Don’t forget to reach out to local radio stations and news channels to let them know about your giveaway!
Create several build-a-basket options where your clients can choose a gift card of a certain value as well as a few different products. Sell the baskets at a discounted rate based off of the value of the gift card and the products chosen.
Gift cards should be consistently promoted within your salon and spa as the perfect gift for every occasion. An excellent promotion for Mother’s Day is a Buy One, Get One Gift Card. For this, you can define the parameters as: “Purchase a $100 gift card as a gift, and get a $20 gift card for yourself – for free!”
Host a Mom’s Night Out in your salon or spa. Sell tickets at an “all-inclusive” price, include a few services and samples of product, and don’t forget to provide hors d’oeuvres and champagne! Take advantage of the opportunity by offering all attendees a discount on any pre-booked service during the event. This will help fill your appointment book, increase your productivity, and frequency of visit.
Marketing Your Mother’s Day Specials – To-Dos:
- Start promoting your Mother’s Day specials about 3 weeks out from the holiday.
- Communicate your specials to clients at the time of check out, promote on social media, your website, and reach out to local radio stations or news channels.
- Set up your automated marketing to send emails to clients reminding them that Mother’s Day is right around the corner, but not to worry, your business has just what Mom needs!
- If your software allows, run a report to send targeted emails to clients who purchased gift cards the year before within the same timeframe. Remind them how much Mom loved her gift last year, and that they can easily purchase another gift card right now with online gift certificates like Millennium eGift.