It’s that time of year where spring breakers are either flocking to or fleeing from your part of the country. No matter the state of your spring weather, there are several ways you can maximize revenue at your business by catering to those prepping for vacation, or looking to be pampered while on vacation.
Clients Leaving Town for Spring Break
Everyone wants to look their best on vacation — and that’s where you come in! Whether a tanning package, mani/pedi, or fresh new cut, several of your services will appeal to your vacationers – it’s all about how you market it.
For example: You create a limited-time “Look Your Best at the Beach” package that includes a haircut, body scrub, and mani/pedi for a discounted bundled price. You market it on social media and in an email blast to your clients. Several clients who usually only come for hair services book the package, and rave about it!
Marketing your services to clients who are going on vacation is also a great way to get loyal clients to try new services at your business. It’s a win-win because if they enjoy a new service, you’ve just not only strengthened your client relationship but also increased the likelihood they will try more services in the future.
In order for your marketing efforts to be successful, you must plan ahead. Creating the right marketing materials (emails, social media posts, service menus, etc.) takes time to implement. Keep in mind that marketing also takes time to be absorbed by clients. Planning your spring campaign at least 4-6 weeks in advance will help maximize its effectiveness and maximize revenue.
Potential Customers in Town for Spring Break
Who doesn’t love to be pampered while on a vacation? If your business is in a location that draws a lot of vacationers, that’s a great source of untapped revenue. Here are a few ideas to draw in some out-of-towners to your business:
- Partner with local hotels and have flyers and/or coupons to include in each room and the lobby.
- For businesses with high foot traffic: Put a sign out on the sidewalk that will entice new customers to walk in.
- Advertise on social media with a promotion for first-time customers.
- Post your promotions on apps such as FourSquare and Yelp.
- Partner with local tourist spots to promote each other.
Spring at Your Salon or Spa
Springtime is full of revenue potential if you know where to focus your efforts. Planning in advance and marketing specifically to those leaving for vacation or in town for vacation is a good way to kick off your spring events, but don’t stop there! Think of how you can transform your marketing to cater to Easter, Mother’s Day, Father’s Day, Graduation and then summer vacation.
Is a deep-clean on your to-do list this spring? Download our spring cleaning guide to help to keep your business in tip-top shape all year long.