If you’re a salon owner, you need to build a culture around your male clients. Men are loyal customers; they become comfortable with a salon and/or stylist, and they usually won’t stray. They are also more likely to visit the salon more often than women. The average F.O.V. (Frequency of Visit) for women is around 4 to 6 times a year and the average for men is about 8 to 10 times a year. To track F.O.V. and other vital growth indicators, make sure to check out the MA200 report. Salon owner and educator, Matt Beck, says that you should create a separate menu for men. Men have different needs than women, so you should be marketing to them differently. Create a Men-u, list different services that your male clients can try, and get creative. Instead of eyebrow waxing, call it “eyebrow detail”, as a lot of men tend to shy away from waxing. Check out other great tips from Matt’s video below.
Check out more of Matt’s videos at www.freesaloneduation.com