Our goal at Millennium S.I. is not just to offer the industry an award-winning, business management software tool. We also strive to teach our clients how to use our platform to truly grow their business. We want you to master the strategies even beyond software to become powerful, successful beauty professionals. As industry leaders, we want to educate the beauty community on best practices for running a business. Our goal is to help you be a part of an unstoppable team who values goals, growth, education, and success. With our mission to continuously educate the industry, we put out numerous white papers and blog posts that we feel offer valuable information covering a wide range of beauty industry topics.
So as the year comes to a close, we looked back on what were the most popular blog posts in 2016. We know you are very busy, and maybe missed some of these. Not to worry! Below is a list of the most popular resources that you definitely don’t want to miss!
Millennium Top Blog Posts of 2016
Marketing your salon or spa can be one of the most daunting task for owners. Are you running out of ideas to market your salon or need some creative inspiration? We carefully crafted the best marketing techniques for our industry. Here’s the ultimate list for marketing tips, ideas to promote your salon, and create long-lasting client relationships. Read more for 65 salon and spa marketing ideas.
Industry research shows that only 32% of salons and spas have implemented a client membership program. You may think that offering multiple visits at a “discounted rate” will negatively impact your bottom line. The truth is, if implemented properly, memberships can increase your frequency of visit, retention rate, productivity, as well as drive revenue and increase your bottom line. Read more about how to start a membership program.
Staff motivation is an issue for many businesses. The salon and spa industry is no stranger to this issue. In a client-centric business, you must do your best as the business manager or owner to motivate your staff and provide a pleasant work environment. But how exactly do you keep your employees happy? We’re here to help. Read more for how to motivate your employees in the New Year.
Beauty services play a huge role in weddings. Did you know catering to brides is one of the easiest ways to take advantage of a market that can significantly increase your bottom line? If your business is a popular wedding vendor, you’re familiar with the potential revenue, bridal parties can bring. However, if you haven’t explored the wedding market, it may be hard to know where to start, or how to best market what your salon or spa can offer. Read more on how to tap into wedding season at your salon or spa.
When asked about problem areas of a business, many spa and salon owners and managers complain about “downtime” and lack of motivation at the front desk. Having no downtime at the front desk is the responsibility, first, of the owner or manager to document and teach. The front desk can be a profit center. This happens when it employs professionals who know how to attract guests, sell gift cards & retail, and proactively look for ways to fill the book day after day. Read more to learn how to keep your front desk productive.