It’s a new trend in salons like Brick and Mirror Beauty Bar in Parsippany, NJ, and Nick Mirabella is becoming an expert at beard styling. More and more men are growing beards for No Shave November, a campaign that raises awareness (and money) for the fight against cancer. Let’s face it – that manly facial hair needs good grooming to stay looking sharp.
A little bit of history
No Shave November actually started as Movember down in Adelaide, Australia in 1999. It was started in order to bring attention to men’s health, in particular, prostate cancer awareness. Since then, awareness has been spread worldwide, hitting the US around 2006. Since 2004, the Movember foundation has raised more than 175 million dollars worldwide.
A true miracle
The beard growing trend is especially meaningful to Jason Molnar, a stylist in Kansas City, MO who beat testicular cancer in 2014 after undergoing surgery. Molnar mentioned that many are not as lucky, and that he loves the idea of something so simple that can raise so much awareness.
How can your salon promote this event?
- Offer prizes to top fundraisers of your contest.
- Offer additional prizes throughout the event for special promotion efforts.
- Offer a small gift for every participant who attends the event (such as a takeaway bag).
- Offer refreshments to all who attend such as soda, water, and snacks.
- Offer beard trimming, styling and conditioning treatments.
Nearly everyone spends some money on grooming, whether it’s shaving, waxing, trimming, or threading at a salon or spa. If for just November, individuals skipped buying razors and donated that money to a cancer charity, such a pool of funds could changes the lives of so many cancer patients and their families.
It’s not just traditional beards
Some men wear beards, whiskers and mustaches; others shave the whiskers and beard and leave the mustache; whereas others keep the mustache and part of the beard, but avoid whiskers. For all these varieties of facial hair, there’s an approach to styling, and some even think of it like a design.
Believe it or not, No Shave November is not aimed at only men. The movement encourages women to possibly skip shaving their legs for the month; take up arms and drop the razors! After all, it’s all about spreading the word.
Can’t grow a mo’?
That’s not a problem, not every man can grow a mustache or a beard. What people don’t know is that the amount of facial hair you grow as a man depends on your genes. Nothing can really alter that.
If you can’t grow a beard, you can still raise awareness by getting a haircut at a participating salon during November. Various salons offer haircuts at 50% off, even donating some of the funds to an appropriate charity.
A No Shave November twist
Some salons even promote shaving your beard at the end of November. Corto’s Salon in Buffalo, NY previously held a “Shave It Off” event where stylists trimmed beards free of charge. They even offered No Shave November t-shirts, baseball caps, and gift cards to participants who hit fundraising goals (raise $50 for a t-shirt, $100 for a cap, etc).
However, if you want to keep your mustache after November, you’d make the American Mustache Institute very happy! The group claims that the mustache is “here to stay” and that they are “rugged, healthy, good-looking people”.
What do you know about prostate cancer?
Prostate cancer is one of the most common types of cancers in the US with about 233,000 new cases in 2014, according to the National Cancer Institute. That basically means that it accounts for 14 percent of all new cancer cases.
An estimated 30,000 people will die of prostate cancer this year, according to the NIH, accounting for just about 5 percent of all cancer deaths.
In several salons, men simply donate the money they spend on beard grooming to the American Cancer Society. It’s a small effort to join the battle, yet a pretty grand way to give back.
Is your salon taking advantage of No Shave November? If not, start today!