Tevya Finger and Daniel Kaner, Co-Presidents of Oribe Hair Care, along with Reuben Carranza, CEO of P&G Salon Professional North America, announced today that Oribe Hair Care is partnering with Wella Professionals Color in a strategic alliance to deliver joint programming to the salon industry.
Respected as one of the top editorial stylists and fashion influencers over the past three decades, Oribe co-founded his eponymous line with Kaner and Finger to create the most elevated high-performance hair care brand in the industry. Wella Professionals Color has long been Oribe’s preferred color brand and was a natural partner, given both companies’ aligned creative approaches.
The newly formed alliance will focus on developing joint programming for educational events such as “Oribe Ateliers,” a series of intimate hands-on workshops held throughout the U.S., and “Oribe Backstage,” a yearly gathering of more than a thousand of the country’s top hairdressers.
Said Finger, “The relationship allows us to present a highly unique offering to salons – a combination of the best color, education and hair care products in the market. Together, we are a one-two punch that will truly enhance each other’s businesses and will bring together two great brands. This is the true meaning of a strategic partnership.”
For more information and the full article check it out on Hair’s HOW.com