Every dad loves the feeling of a fresh cut or massage! Get creative this Father’s Day by offering promotions or hosting an event that every dad is sure to love.
Products and Services
Become the go-to spot for the grooming products that Dad can’t live without! It’s time to turn those gift baskets into “man crates”. Aftershave, beard balm, and a men’s shampoo are great everyday items that Dad can use, and what dad doesn’t love a useful gift? Create a Father’s Day bundle of “Dad approved” products, a gift card for a hot shave or shape up, and you can even include a bacon or sawdust scented candle. Bundling your products and services is a good way to introduce your business to Dad and turn him into a new or returning client.
Host a Special Event
Dads like to escape everyday chaos just as much as Mom. Host a special event at your business exclusively for dads. Partner with a local brewery and host a Father’s Day pour night complete with hot shaves and cold brews. Maybe connect with a local sporting goods store, set up corn hole, order some pizza, and offer men’s services at a special rate. Create an environment that allows Dad to relax and have some fun. If your Father’s Day event turns out to be a hit, make it a monthly or quarterly event for your male clients.
Enter Dad into a giveaway with the purchase of a Father’s Day gift card. Prizes could be a membership to your business, service packages, products, electronic devices, the latest grilling tool; you can even try working with a local golf course or hotel for the chance to win Dad a “staycation”.
Promoting Your Father’s Day Specials
Start promoting your specials three weeks out from Father’s Day. Set up automated emails using your salon/spa software to remind your clients that Father’s Day is around the corner, but not to worry, you have everything Dad needs! Be sure to include a call-to-action, like, “purchase gift card now” and link it to your eGift website. (Providing a link to purchase an eGift will help keep your clients from procrastinating!) Also, don’t forget to promote your Father’s Day promotions on your social media pages and in store.
Father’s Day comes once a year, but with the right promotion or event, you can keep him coming back every month!