Remember when you first opened your salon? There was a lot of excitement in the air. You had freshly painted walls, your product displays were new and attractive, and your equipment sparkled and shined. But that was then, and this is now. Most of us get used to our environments, and really don’t pay much attention to them after a period of time.
They’re just sort of there. Problem is, “just sort of there” isn’t good enough anymore. You need to update your salon, make it fresh and attractive again. Put some excitement back into your shop. Make your clients look forward to their visits, and get out the same old, same old mentality. But how do you do this without spending a pile of cash? Here’s how:
Repainting your shop doesn’t take a ton of money. It can be done quickly, and is the first step in bringing your salon into the 21st century. Change the colors of your walls and trim. If your clientele is young, use bright, bold colors. If it’s older, and more sedate, softer hues would be good. If you have a mixture of both, medium shade colors might work best. In any case, have some fun with it. This is something you should do every five years or so. Keep it fresh and exciting!
Declutter and streamline
Take a walk around your salon and try to view it through the eyes of your clients. Does it look clean and sharp? Are the mirrors and counters spotless in each station? Are your beauticians’ tools of trade put away when they’re not being used, or are they in a jumbled heap? Just about everyone hates clutter, and that includes your clients. When you declutter and tidy up, you’ll be amazed at how streamlined your shop will become – and how much more pleasant it will be for both your clients and your staff.
Keep displays clean and attractive
Are your cardboard cutouts dust free or are they warped and bent out of shape? How about your display cases? Are they cluttered, messy, and dusty, and have you changed them recently? Would you buy your beauty products if they were covered with dust? Probably not, so what makes you think your clients would? Clean, well-lit displays will showcase your products and get you a lot more sales.
Shake up your waiting area
Add colorful accent pillows in the your waiting area, as well new area rugs. Make sure the reading material you have out (magazines, etc.) is fresh. Nobody wants to read a magazine that’s ratty looking and is three years old. Also set aside a small area in the waiting room for product displays. You have a captive audience there, so take advantage of it! Also, make sure you check it several times a day to straighten and clean up, especially on bad weather days.
Check your lighting
You want to create a mood in your salon, but you can’t do it if your lighting is at odds with your décor. Harsh lighting, such as florescent, can make any area look stark and unappealing. Indirect lighting will give you all the light you need, but is much more flattering for your clients, and has a nice soft, relaxing feel to it. From a financial standpoint, redoing your lighting is not an expensive thing to do. And the way it enhances your shop will pay for itself many, many times over.
The music you play says a lot about your salon. It’s a big part of the overall ambiance. If you have music piped in, make sure it’s the type of music your customers like hearing. Hip Hop, for example, may be great for younger clients, but won’t go over well with older ones. Also, make sure your beauticians leave their own radios at home. You certainly don’t want conflicting music coming out your salon area.
It’s very, very important that all your employees wear the same type of uniform. If you have five beauticians and they’re all wearing something different, it looks not only sloppy, but unprofessional as well. While you want your salon to be a fun place to visit, you also want it to look ultra professional. Uniforms can do that. Also, check with your uniform supplier frequently because styles and colors change. You want uniforms that are modern, and don’t look anything like what beauticians wore ten years ago.
Keep up to date!
It’s not that difficult. Every so often just walk around your salon and inspect it. Has some paint chipped? Paint over it. Are mirrors clean or have they become smudged? If they have, wash them. And remember, the entrance to your salon is going to make a statement about what’s inside. You want people to come through your doors, but if your signage is out of date, or the neon flickers, what kind of an impression does that make? The whole point is that it doesn’t take a lot of money or a lot of time to redo your salon and give it a fresh new look. Why not start today if you think it needs to be spruced up?