Marketing is an essential part of growing your business, but also a daunting task for many salon and spa owners. Want to make the most of your salon marketing efforts in 2017? Here are 5 ways to get your groove on:
1. Ditch What Doesn’t Work
Are you spending time and money on designing, printing, and sending mailers with coupons that never get redeemed? Time to put that on the back burner for 2017. To figure out which of your initiatives were most successful, you can use Millennium’s DR040: Referral Income Summary report, which displays whether your marketing campaigns towards new clients were effective, and the MR025: Coupon Summary to view whether your promotions were successful. Ditch what didn’t work in 2016 and focus your creativity and budget towards what did.
2. Plan Ahead
The most successful campaigns are planned months ahead of time, so make 2017 the year of marketing preparedness! The key to successful marketing is finding what works for your clientele and focusing your energy there. Need some fresh ideas? Here are 65 Marketing Ideas for your Salon or Spa. If you need an even more in depth guide for next year, download our 2017 Salon and Spa Marketing Calendar that will give you action items for each month and which days to market your promotions around.
3. Don’t Be Afraid to Show Some Personality
You get tons of emails in your inbox every day, right? Well, so do your clients. You probably don’t even open them all – just the ones with some pizzazz. In the age of digital, it’s important to stand out. Don’t be afraid to show some personality! It will help attract your client to actually take the time to read your messages.
4. Involve Your Entire Team
The last thing you want is a member of your team questioning a client about a coupon they brought with them for a service. Make sure your team is educated on all of your marketing efforts. Just think – your clients spend the most time with your service providers – they are some of your best salespeople.
5. Take Advantage of Your Management Software
Your software can help you simplify the marketing process. Millennium features a number of marketing tools that will help you create promotional materials to attract new clients, encourage more visits from your current clients and reward their loyalty. Within minutes, you can create special offers to fill your book during quiet times, send exclusive coupons, offer discounts on new product lines, services, and treatments. The best part? Automated Marketing allows you to do this at specified intervals – saving the need for employees to spend time manually sending out these communications.