Father’s Day 2020: Marketing Ideas for Your Salon or Spa

June 15, 2020

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Even though Father’s Day is this Sunday, there’s still plenty of time to boost your Father’s Day marketing with special holiday promotions and these other helpful tips!

 

Build a Narrative

Since you haven’t had months to prime your clients with casual Father’s Day marketing promotions, you’ll need to change how you communicate with clients and deliver your campaigns a little differently.
For example, health and wellness topics are more important than ever right now. Consider sending information that educates clients on why self-care and wellness are essential to the overall health of their family.

 

Gifting Together

Allow your clients to give the gift of quality time with baskets curated for couples and father-child bonding. Adjust your client experience to better suit today’s climate by offering specials that clients can redeem in the future or use in their own homes. Even though there might be occupancy restrictions in your salon or spa right now, you can still find ways to bring families together safely.

 

Buying for the Future

Presenting offers through eGifts, throwing it back with the classic “coupon book,” or selling a package of haircuts will make excellent gifts for the men in the lives of your clients and help improve the client’s frequency of visit. And since things like eGift cards can be bought online at any time, you can market this gift idea throughout the holiday weekend.

 

Retail and Gift

Every dad wants and deserves to look and feel their best, so make sure you deliver with the right retail offers. Sell their favorite products like self-care, beard oils, low-care maintenance, and all your salon or spa’s other favorite products. Let your clients quickly and safely collect their Father’s Day gifts by offering a contactless transaction with easy curbside pickup.

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