As a software company who has relationships with many types of businesses in our industry, we are able to monitor all different types of trends in the industry from services, to business practices, to technology, and more. Here are three spa and salon trends in 2017 to watch for:
With most, or all, of your clients now with smart phones, mobile will play a huge role in 2017. Since clients are using the Internet and their mobile devices more than ever to purchase items, book their travel, and more, your salon or spa should be included in their mobile behaviors. Catering to your mobile-minded clients will add convenience to your clients’ daily life as well as strengthen client relationships.
Some mobile changes to consider:
- Charging Stations
- Complimentary Wi-Fi
- Mobile-Friendly Website
- Offering Online Booking
- SMS Appointment Confirmations & Reminders
- Creating an App for Your Business
One of the biggest tech trends you will see for 2017 will be apps. With more time spent on mobile devices, apps are the connecting element between you and your clients. Whether industry education apps, brand apps, or apps for your business, expect to see a lot more in the coming year.
Looking to create an app for your salon? Millennium has partnered with Salon Clouds Plus, an integrated technology solution that brings the salon into the hands of the client. The mobile app capabilities brings the powerful Millennium metrics full-circle with social media integration, reviews, marketing tools, and more. With access at their fingertips, clients will be more likely to interact, creating the opportunity for increased referrals, frequency of visit, and client retention.
The New Front Desk
2017 will bring transformations to the front desk. Smarter, faster, and more intuitive industry technology will start to eliminate the need for a physical front desk. You know, that big chunk of wood that separates your front desk professionals from your clients. This shift in technology will allow your front desk professionals to be profit centers; eliminating downtime and overall increasing your bottom line.
The new front desk will be attributed to software that will exponentially decrease the time spent booking appointments, making phone calls, and other mundane front desk duties. Technology will allow your front desk staff to transform into a guest services coordinator, where more time can be spent focusing on customer service, increasing average ticket prices, pre-booking clients, and enhancing the overall experience for clients.