Social media is an extremely important marketing tool for your business that helps you attract new clients, engage with retained ones, as well as share your unique voice in the industry. When used to its full potential, social media will expand your digital reach and audience base.
5 Do’s and Don’ts of Social Media
We’ve curated five best practices to maximize your social platforms:
DON’T: Post Just to Post
The most successful brands on social media take the time to plan their content. Every post is strategic with a healthy mix of self-promotion, inspiration, and the daily happenings of your business. Posting without any strategy conly makes noise. Furthermore, 30% of social media users unfollow brands that use jargon or slang that doesn’t fit the brand.
DO: Tailor Your Content
While it’s easy to link your social media accounts and share content across platforms, take the time to get to know your audience. Your Facebook audience may be completely different than your Instagram followers. Tailoring your content specific to each platform will help increase engagement and reach.
DON’T: Get Too Personal
As much as you may be tempted to share a night out on the town with friends or a video of your child being silly, a business profile is not the place for that. Avoid getting too personal with posts and comments that do not relate to your brand. Don’t run the risk of offending anyone or being perceived as unprofessional.
DO: Share Behind-the-Scenes
While social media is a great promotional tool, it is also a great story-telling tool. Let clients see the people behind the brand. Behind-the-scenes content humanizes your salon or spa and makes it relatable. Use features like Instagram stories to share pictures and video that are a little less polished than what you post in your feed. Clients will appreciate the transparency.
DON’T: Post Infrequently or Too Much
How much you post is a delicate balance that greatly depends on your audience. However, posting too much may over saturate your follower’s feeds, while posting infrequently may cause a few unfollows, too. Studies show that 18% of social media users unfollow brands that are too quiet.
DO: Post with Consistency
The most successful social media accounts post at least three times per week and usually use the same filter or color palette. Posting with consistency allows your followers to instantly pick out your posts while scrolling through their feeds, thus, increasing brand recognition.
DON’T: Remove Posts Just Because They Are Negative
How you respond to a negative review can bring in new clients and strengthen the relationship you have with current clients. Don’t be disheartened by a bad review and don’t take it personally; instead, make it work for you. Spend less time focusing on how you can get rid of negative reviews and more time focusing on how you can correct the situation that caused the negative review.
DO: Engage With Your Audience
One of the many benefits of social media is that it is not a one-way communication channel, so take advantage! Always make an effort to engage with your audience, as 15% of social media users will unfollow brands that don’t respond to them.
DON’T: Give Up on Organic Reach
When used correctly, tools like mentions and hashtags can help you expand your organic reach. Take the time to look at your social insights to figure out the best times to post and what type of content performs best on each of your social platforms.
DO: Put Spend Behind Social Advertising
A little bit can go a long way with social advertising. Facebook and Instagram allow you to target your audience almost down to the color of their pants! This type of segmentation increases the likelihood that viewers will follow or convert.
How to Crush Your Competition with Marketing and Branding
You must have a strong brand before extending it to social media, but how? Join Nova Salon Owner Bennie Pollard as he joins us for our next Coffee Talk with Colleen Lemos to discuss how to create a strong brand presence. Register here and tune in live on Wednesday, June 13, 2018, at 1 PM EST.