In an era when content is king, how does your business cut through and resonate with your followers?
Don’t Just Wing It
Develop a strategy. This means everything from what to post to when to post.
According to Social Media Today, your Facebook video ad has about 3 seconds to capture the attention of your viewer before they move on to the next cute cat video or big brand sales promotion. Likewise, video posts get more shares than any other type of post. The takeaway? Every social media follower is looking for a little one-on-one time with you. Think of each post as a brief conversation. Cultivate that relationship with real, sincere content and you will go far.
Small Fish in a Big Pond
A 2019 Hootsuite article explained that there are 2 million monthly advertisers on Instagram. Moreover, 80% of users follow at least one business. Using analytics to determine when your audience is most engaged on social media helps you cut through the white noise and position yourself as a big fish.
For example, Oberlo’s, The Best Time to Post on Social Media in 2019 article suggest that due to the mobile nature of the Instagram app, the best time to post is during lunch (11 a.m. to 1 p.m.) and evening after work (7 p.m. to 9 p.m.). You can literally be at your client’s fingertips with ease.
Have more Facebook followers? Oberlo also notes that for maximum exposure to your followers, the best time to post on Facebook during the week is between 1 p.m. and 4 p.m. It’s likely that your followers are taking a sneak peek at their feed while they are sitting at their desks. That’s a great time to offer service specials, talk about packages or remind them about membership benefits.
Every Relationship Needs Boundaries
It’s critical to your business to develop solid guidelines for how your employees will engage on social media. Are they allowed to post? Do you have a designated staff member that does the posting for you? Likewise, what are your rules for how your customers can engage with you? Develop business guidelines and educate your staff to ensure your social network is a safe place for everyone involved.
Influencers have become the authority in the social media world. It’s an instant form of reviews that people find invaluable when it comes to trying a business for the first. But you have a secret weapon. You have the power of creative, built-in influencers working right inside your four walls. Encourage your employees’ creative and leverage their artistic abilities by highlighting their work on your social media channels. Clients get to see their favorite stylists and you gain creditability and exposure.
Ready to learn more about living in a digital world? Check out our Coffee Talk: The Future of Content with American Salon.