No matter where your salon or spa may be located, a lull in business is inevitable. The “off-season”can take a toll on cash flow and employee morale, so it’s important to plan ahead in order to offset factors out of your control such as summer vacations or winter hibernations.
There are several things you can do to increase revenue, FOV, and client retention during your slower times, such as taking advantage of social media, or hosting an event at your business.
Take Advantage of Social Media
With little to no cost involved, social media is an efficient way to engage with current clients and attract future ones. While social media is a mass communication tool, be conscious of what platforms your clients are using most, and plan your social media engagement accordingly.
Here are three things you can do on social media to increase business during slow times:
Post discounts coupons for first-time clients. Giving first-time clients a small discount is a great way to get new business through your doors. Facebook is a great platform to share coupons, and provides the best opportunity to reach potential clients. When the new clients come through your doors, take advantage of the slower time to truly give them a personalized experience.
Offer a discount to clients who post pictures while at your salon or spa. Before and after pictures, or even the beloved selfie are great ways to showcase your team’s work. The more pictures the better! The pictures will help current customers commemorate the time they spent at your salon or spa, and will also help to attract first-time clients who are connected with your current clients on social media.
Offer check-in or review discounts. Check-in and review platforms such as Yelp, Foursquare, Google, and Facebook are a great way to promote your business through location check-ins and positive reviews. Offering a discount for a review or check-in will help bring you more business, as customers tend to trust their peers above all else.
Host an Event
Food, drink, and free stuff have a great way of inciting people – some who may not have otherwise visited your salon or spa. While it may be your slow season, other businesses may be busy. Use the opportunity to partner with nearby local businesses, mine their customer base, and hand out goody bags full of freebies to attract a variety of potential customers.
This type of gathering is also a great time to offer discounts for scheduling an appointment at the event and promote free add-ons such as blow-outs or paraffin treatments. This will help to attract new clients and schedule existing ones, ultimately increasing your revenue and FOV.
For more on hosting events, download our free guide.
Want to Learn More?
There are many ways you can plan for the busy season to keep a consistent cash flow. Sign up for our FREE live webinar on 5 Ways to Turn Slow Into Busy for even more ways to turn slow times into a jam-packed appointment book with increased profits. Register here and watch live on Wednesday, July 13th, 2016 @ 1pm ET.